Content Appraisal

Editorial Solutions provides a complete set of analytical offerings for publishers and content marketers. For each type of analysis, we produce a written report and follow-up consultation on our findings.

The following are among our most popular reports.
In-Depth Publication Critiques.  Written report and marked-up issues cover the waterfront in terms of editing skill, balance/sequence, feature writing, graphics, general creativity.  All critiques include exclusive qualitative scoring covering 25 key factors.
E-Newsletter/Website Review.  Typical report includes review of all newsletters published during a designated month.  Website performance is evaluated simultaneously.  As of now, a ten-factor appraisal and scoring system is part of the package (see current home page for description of what’s included).  Also evaluated: effectiveness with which magazine content encourages readers to visit website. Competitive analysis can be included.  Another plus:  Brief report reviewing ideas found on websites serving a variety of industries that might work for you.
Staff Performance Assessment.  Detailed analysis tracks productivity and recommends practical performance benchmarks for all editors.  Comprehensive report is based on interviews with staff members plus review of current job descriptions and hiring/training/career path policies.