Category: Uncategorized

6 Reasons Why Your Content May Not Scare Competitors

Existence of strong editorial “fear factors” is a key issue when I evaluate existing publications serving a given market. Until now, my approach included matching up my client vs. competition in terms of five “fear factors.” What occurred to me, perhaps now more than in the past, was how many firms did not measure up…
Read more

September 23, 2021 0

August Twitter Summary Covers Key Editorial Challenges

August tweets from Editorial Solutions Inc. (ESI) covered hot B2B topics such as staff productivity measurement, editorial burnout signs, and useful ESI books. Of particular note this month is the availability of ESI’s self-scoring Marketing Arsenal. This exclusive 10-factor review deserves immediate attention, considering the heavy competitive activity B2B editors can expect in the months…
Read more

September 13, 2021 0

July Tweets Prompt Editorial Ethics Reality Checks

“Who says Church & State is ancient history?” That recent Tweet drew prompt responses from concerned editors. When quid pro quo coverage for ad buys is demanded, snapped one editorial director, “to me it sends a signal the publisher doesn’t believe in their product.” Another manager admitted that “keeping Church and State apart has become…
Read more

August 3, 2021 0

If Church & State Is Extinct, Find Ways to Save Editorial Integrity

Editorial ethics is not a topic that ordinarily attracts a concerned readership. The topic itself may have plenty of supporters, but speaking out when clashes between sales and editorial reach boiling points is rare. Despite that reality, last week I chose to invite responses to a discussion about the future of the traditional journalistic separation…
Read more

July 28, 2021 0

Quantitative Editorial Job Descriptions Improve Performance Reviews

Many B2B editorial managers still have an aversion to preparing quantitative job descriptions. The result: plenty of fumbling when staff reviews are scheduled. Expected future shuffling of staff responsibilities suggests now as a good time to arrange assignment factors in order of importance. Whether or not you choose to quantify itemized job descriptions depends upon…
Read more

July 9, 2021 0

Playing Ball with the Business Side Isn't a Game, It's a Necessity: An Interview with Ira Ellenthal

A longtime top executive on consumer magazines who launched his career on the editorial side, Ira Ellenthal believes sales and editorial teams can work together to make things happen. Here’s his money quote: Playing ball–that is, editors working closely with the business staff–is not only a smart idea in current times, it’s an imperative. The…
Read more

July 8, 2021 0

Twitter Review: Pandemic Easing Allows Editors To Tackle Other Deserving Concerns

Pandemic pressure over the past several months furnished ready subject matter for editors seeking to fill editorial pages with meaningful information. But the easing of that concern has paved the way for devoting long-delayed attention to other meaningful B2B concerns. Beyond obvious content development, senior editors must respond to mounting top management pressure to participate…
Read more

July 7, 2021 0

Work From Home Issues Dominate May News Activity

Will work-from-home editorial staff positions remain permanent? Or will editors be summoned back to regular office life on a hybrid basis? What about work-from-home performance? Has it been satisfactory or less than the best? These questions exemplify the issues equally confronting B2B top management and existing remote staffs. An unrelated May news breaker was the…
Read more

June 2, 2021 0

Revised SUPER SITE e-news scoring tests editing skills eight ways

In the previous two articles in this three-part series, I introduced the SUPER SITE concept and outlined five tactics for achieving this key status for e-news sites. Now let’s look at how success at achieving SUPER SITE status will be measured. Starting next week, Editorial Solutions, Inc., will apply its new SUPER SITE scoring system…
Read more

May 4, 2021 0

5 Simple E-News Changes to Achieve SUPER SITE Status  

As explained in part one of this three-part series, to be more competitive in the immediate future, many B2B sites will need to attain SUPER SITE Status. Five simple adjustments can help achieve that goal. Yet, simple as they are, they may still pose difficulty for those B2B editors seeking to climb on board. Last…
Read more

April 19, 2021 0