Should B2B editors rush to establish a strong competitive lead in enterprise reporting? And do they have sufficient resources to get there? These are just two of the questions suggested by results of the 8th annual B2B e-news study now being conducted by Editorial Solutions, Inc. (ESI). At the half-way point in this 50-site review,…
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Halfway through my 8th annual B2B e-news study, common basic editing flaws have clearly revealed themselves. Of 250 articles scored, 89 reflect various headline-deck misfires. Another 92 exceed Fog Index limits; 76 are burdened by run-on opening sentences. Specific oversights are described in this extra long report. As I begin the second half of my…
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Heavy-hitter e-news managers regularly use eight or more editorial enhancements in every posted article. Unfortunately, according to early results of my 8th annual e-news study, many B2B sites clearly are less than the best. For instance, of 220 articles scored so far, 173, or 79%, earned “low or lower” enterprise ratings. My new 60% enterprise…
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Several common editing snafus I found while reviewing web sites for my 8th annual B2B e-news study made up the bulk of my November Tweets. Of 200 articles examined so far, 79 are packed with foggy prose, 75 include headline/deck misfires, and 68 are burdened by run-on opening sentences. Evidence of enterprise reporting is scarce.…
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Did you take time out yet to apply my latest B2B study methodology to your current e-news performance? If not, don’t delay. For most publications, the need for improvement is crystal clear, especially where enterprise reporting is concerned. Here’s some background explaining how you might proceed. In my ongoing study of 50 online news sites,…
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You’re probably familiar with the overworked expression, “if it ain’t broke don’t fix it.” But how about the spin-off version: “If it’s already broke, can you save it somehow?” The latter dilemma confronts me every year when it comes time to summarize findings of my annual B2B e-news delivery summary. The 11 sites scored as…
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Starting entry-level editorial recruits off on the right foot requires nonstop effort. Providing hour-a-day training from day one is a best bet. The approach described here works with even the smallest crew. I first employed it at a B2B magazine where staff was just two of us: the editor-in-chief (me) and a single assistant. The…
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Written tests used to screen new editorial staff recruits should provide a learning experience to job candidates. And looking ahead, when newcomers reach senior level positions, is there a guaranteed next step in terms of career potential? These are just two of the personnel practice suggestions found in September’s tweets. Earning the gripe-of-the-month honor is…
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The premium handbook for B2B editorial managers, Get Serious About Editorial Management, can now be downloaded from Amazon.com in Kindle E-book format for just $9.99. Whether you use a Kindle reader, a PC or Mac, a tablet, or your smart phone, you can now consult this key editorial resource wherever you go. The E-book format…
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Is continued reliance on traditional ethics code guidance the best approach for everyone? In my previous post on this subject, I made a case for in-house codes that help avert potential conflicts over marketing matters. However, early responses to that post from two experienced editors argue for alternative measures. Building relationships is superior to butting…
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