Category: Uncategorized

ASBPE Webinar on COVID-19 Addresses Implications for B2B Editors

The impact of limited field trips and major event cancellations are among key concerns arising from the current pandemic that editors must address. Staffing issues and timely content requirements present additional complications. This picture was painted during “Covid-19 and B2B Publishing,” an online panel discussion presented on April 22 by the American Society of Business…
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April 23, 2020 0

Six Basic Editing Goofs To Avoid

Of 50 websites analyzed for my 8th annual B2B e-news study, many allow common goofs to get through. None of the sites I reviewed attained the target score of 80 (out of 100). And only five managed to surpass a score of 60. The performance of these sites could have been much improved by avoiding…
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April 16, 2020 0

8th Annual E-news Study Highlights: Improving Enterprise Reporting Is Key to Beating the Competition

The best chance most B2B editors have to gain a competitive position with their online news is to dramatically improve Enterprise Reporting Prominence (ERP). The good news: most of your competitors probably fall short of ERP excellence. The bad news: You probably do as well. This good news/bad news scenario is one of the findings…
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April 13, 2020 0

Study Results Underscore Ways to Improve B2B E-News

To be effective, B2B online news sections must deliver high-impact coverage. Unfortunately, many B2B websites are falling short of the mark. As documented in my ongoing analysis as part of Editorial Solution’s 8th annual e-news study, some common, basic hurdles continue to hold back these publications. Those hurdles include endless run-on sentences, overlooked key story…
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March 31, 2020 0

Want To Calculate Your Enterprise Reporting Score? Begin By Defining Three Values

For the past few months I’ve urged you to learn how to improve Enterprise Reporting Prominence (ERP). I’ve seen plenty of interest, but so far, nobody seems inclined to ask how the calculation works.  Your first step is to create three ERP score values labeled Low, Medium, and High.  Here’s how I define each score…
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March 12, 2020 0

Expanding Editorial Duties Headline February Tweets

Now is a good time for B2B senior editors to diversify beyond their usual job description. According to senior management, editorial involvement in marketing and other non-editing functions must be considered. This need apparently prompted the upcoming April MediaGrowth Summit to include “The B2B Editor as Strategic Asset” workshop. Thinking along these lines is clearly…
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March 6, 2020 0

Diversified Editorial Job Descriptions: Enough Is Enough

Next April’s MediaGrowth Summit 20/20 includes a workshop of note for Editorial Solutions readers: “The B2B Editor As Strategic Asset.” Anyone concerned with the well-being and future development of business-to-business editorial should certainly consider attending. According to the workshop presenter, Putman Media’s Tom Wilk, “editors are being asked to balance their core content development responsibilities…
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February 21, 2020 0

Rigid Editorial Performance Standards Usually Don’t Work

For years many B2B publishers have sought editorial benchmarks that would allow more accurate measurement of editorial staff performance. And despite good intentions, many such efforts have misfired. So one wonders—do benchmarks have a place in our field? Is a yardstick such as “pages written per editor per month” a valid measuring tool? Here’s the…
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February 6, 2020 0

Editors Can Help Deliver Effective Promotion Newsletters

Does your company send a monthly newsletter to key consumer press contacts summarizing the hottest stuff you’ve just published? Do you also have a newsletter reaching your promotion list that is a lively combination of “commercials” and editorial material? For multi-publication firms, the PR newsletter focuses on one authoritative item per magazine—usually statistical—up to a…
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February 5, 2020 0

Now You Can Calculate Your Level of Enterprise Reporting

If your enterprise reporting effort surpasses competitors, a new calculation—Enterprise Reporting Prominence (ERP)—can support your claim. ERP indicates the percentage of total e-news content in a current ten-article review that incorporates visibly measurable enterprise reporting. ERP applications were a featured topic in January’s tweets. According to the latest scoring data from my 8th annual 50-site…
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January 31, 2020 0