A longtime top executive on consumer magazines who launched his career on the editorial side, Ira Ellenthal believes sales and editorial teams can work together to make things happen. Here’s his money quote: Playing ball–that is, editors working closely with the business staff–is not only a smart idea in current times, it’s an imperative. The…
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Will work-from-home editorial staff positions remain permanent? Or will editors be summoned back to regular office life on a hybrid basis? What about work-from-home performance? Has it been satisfactory or less than the best? These questions exemplify the issues equally confronting B2B top management and existing remote staffs. An unrelated May news breaker was the…
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In the previous two articles in this three-part series, I introduced the SUPER SITE concept and outlined five tactics for achieving this key status for e-news sites. Now let’s look at how success at achieving SUPER SITE status will be measured. Starting next week, Editorial Solutions, Inc., will apply its new SUPER SITE scoring system…
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As explained in part one of this three-part series, to be more competitive in the immediate future, many B2B sites will need to attain SUPER SITE Status. Five simple adjustments can help achieve that goal. Yet, simple as they are, they may still pose difficulty for those B2B editors seeking to climb on board. Last…
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As competition among B2B websites heats up, the quality of e-news takes on increasing importance. But many online publishers are slow to recognize this new reality and shed past habits. This is a key conclusion of the Ninth Annual 50-Site E-News Delivery Study from Editorial Solutions, Inc. The lack of progress is understandable in some…
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Question: What do lack of enterprise, sparseness of end-user coverage, absence of depth, rarity of embedded links, and excess of endless sentences have in common? Answer: They are all editing shortfalls likely to be found on many B2B e-news sites. The need for improvement has been suggested for some years in annual 50-site studies Editorial…
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When planning your annual editorial calendar, how much thought do you give to diversity of form and content? During annual company-wide studies for some clients, I have identified as many as 30 possible editorial formats. Editors concerned about diversity will offer at least eight varieties per issue. With recent pressure from steadily increasing online workloads,…
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Mystery shopping articles—once a popular focus by retail editors—could now provide an important response to sagging customer service practices. Also deserving a renewed focus are B2B ethics practices that may have been stretched to the limit. Retail shopper articles, of course, have traditionally presented an assessment of the treatment customers are getting from floor personnel.…
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Many editors talk a good game when describing the value of enterprise reporting. But all bets are off for sites reviewed during my annual e-news study as far as positive performance is concerned. As of this week, I’ve scored 35 B2B e-news sites (out of a target 50). The results to date suggest that many…
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While B2B e-news editing mistakes are not widespread, they occur often enough to be a concern for editors who should know better. A need for improvement is clearly suggested by early scoring results of the 9th annual e-news study by Editorial Solutions, Inc. (ESI). Of 30 on-line packages reviewed so far, only six earned a…
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