Category: Uncategorized

Eight Ways to Upgrade Your E-News

Heavy-hitter e-news managers regularly use eight or more editorial enhancements in every posted article. Unfortunately, according to early results of my 8th annual e-news study, many B2B sites clearly are less than the best. For instance, of 220 articles scored so far, 173, or 79%, earned “low or lower” enterprise ratings. My new 60% enterprise…
Read more


December 13, 2019 0

November Tweets Highlight Editorial Goofs in Heads, Ledes, Fog

Several common editing snafus I found while reviewing web sites for my 8th annual B2B e-news study made up the bulk of my November Tweets. Of 200 articles examined so far, 79 are packed with foggy prose, 75 include headline/deck misfires, and 68 are burdened by run-on opening sentences. Evidence of enterprise reporting is scarce.…
Read more


December 1, 2019 0

Lack of Enterprise Is Still Biggest Challenge for Online News

Did you take time out yet to apply my latest B2B study methodology to your current e-news performance? If not, don’t delay. For most publications, the need for improvement is crystal clear, especially where enterprise reporting is concerned. Here’s some background explaining how you might proceed. In my ongoing study of 50 online news sites,…
Read more


November 20, 2019 0

October Tweets Reflect Continuing Challenges for B2B News Sites

You’re probably familiar with the overworked expression, “if it ain’t broke don’t fix it.” But how about the spin-off version: “If it’s already broke, can you save it somehow?” The latter dilemma confronts me every year when it comes time to summarize findings of my annual B2B e-news delivery summary. The 11 sites scored as…
Read more


November 4, 2019 0

Hour-a-Day Training Speeds Entry-Level Staff Development

Starting entry-level editorial recruits off on the right foot requires nonstop effort. Providing hour-a-day training from day one is a best bet. The approach described here works with even the smallest crew. I first employed it at a B2B magazine where staff was just two of us: the editor-in-chief (me) and a single assistant. The…
Read more


October 15, 2019 0

September Tweets Feature Personnel Management Tips

Written tests used to screen new editorial staff recruits should provide a learning experience to job candidates. And looking ahead, when newcomers reach senior level positions, is there a guaranteed next step in terms of career potential? These are just two of the personnel practice suggestions found in September’s tweets. Earning the gripe-of-the-month honor is…
Read more


October 1, 2019 0

Get Serious About Editorial Management Now Available as E-Book

The premium handbook for B2B editorial managers, Get Serious About Editorial Management, can now be downloaded from Amazon.com in Kindle E-book format for just $9.99. Whether you use a Kindle reader, a PC or Mac, a tablet, or your smart phone, you can now consult this key editorial resource wherever you go. The E-book format…
Read more


September 17, 2019 0

Do Today’s Ethics Codes Work for Everyone?

Is continued reliance on traditional ethics code guidance the best approach for everyone? In my previous post on this subject, I made a case for in-house codes that help avert potential conflicts over marketing matters. However, early responses to that post from two experienced editors argue for alternative measures. Building relationships is superior to butting…
Read more


September 16, 2019 0

Build Your Own B2B Ethics Code

If you have yet to develop an enforceable in-house ethics code, delay no more. The motivating force looming over us now comes in the form of a new trend towards teamwork between sales and editorial staffs. This movement, pundits declare, reflects the imminent demise of Church & State separation—a prospect that probably cheers many marketing…
Read more


September 6, 2019 0

August Tweets Uncover the Ethical Issues Behind B2B Teamwork

Increasing signs of editorial-sales teamwork reported by B2B publishers may create new ethical complications for editors. This trend’s possible impact was highlighted last month in my posts on Twitter. As an editor, what can you do about it? Here’s one idea: create an enforceable in-house ethics code devoted to an array of potential conflicts with…
Read more


September 5, 2019 0