Hitting more e-news article home runs is a goal that B2B editors in search of digital success must pursue. But to hit more homers, they need to produce original, exclusive content—no cinch. In many cases, common editorial practices get in the way of success. Some of these practices are readily addressed. Others involve budgetary factors…
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Achieving a more acceptable level of enterprise reporting in e-news remains beyond reach, as noted in several of last month’s tweets. The highest hurdle, confirmed by several Editorial Solutions Inc. (ESI) e-news study updates, involves an inability to deliver substantial end-user coverage. For the first time, ESI’s report evaluated the percentage of total coverage reflecting…
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Many B2B sites often stumble when it comes to following best practices for writing and posting basic e-news. That’s why Editorial Solutions, Inc. (ESI) conducts annual studies that include a summary itemizing easily-remedied oversights. But year after year, the suggested improvements remain ignored. The results of ESI’s Ninth Annual B2B E-News Delivery Study are somewhat better, but…
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Wouldn’t it be nice if B2B e-news managers finally made good on all their claims over the years that “content is king”? In fact, some publishers have followed through on those declarations. But for the most part—as confirmed by preliminary findings in the ongoing ninth Annual E-News Delivery Study from Editorial Solutions, Inc.— the majority…
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Anyone wishing to improve his or her prospects for a freelance career would do well to attend ASBPE’s webinar, “How to Manage and Grow Your Freelance Business.” Although the live event took place on December 8, the recorded session is still available by registering for the event. The panelists for this event were veteran freelance…
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While analyzing articles for my current e-news delivery study, I found that many B2B posts rarely identify story sources properly. This prompted a memory of how a prominent consumer publication treats identification of sources. Its written policy advises authors to include at least one reference per article indicating that a personal exchange occurred between editor…
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The focus of my November tweets was on the early scoring results in Editorial Solutions’ 9th annual B2B e-news study. The 15 e-news sites I have so far reviewed showed disappointing levels of enterprise reporting. Too many of them let vendor-sourced articles dominate their e-news sections. Of the 146 quotes used in this sample, 121…
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The demanding editorial realities of the transition from a print-first to a digital-first publication process were the topic of ASBPE’s excellent November 17 webinar, “How to Navigate the Path to Digital-First, Part II.” In this follow-up to their September talk, Lisa Pierce, executive editor, Packaging Digest, and Rich Luna, editor-in-chief, The Meeting Professional, answered a range of questions…
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Early scoring results from my ninth annual B2B e-news study suggest that many sites have a “Headless Headline” problem—unthinking headlines that don’t highlight the key point of the article and don’t draw the reader into the story. These lifeless strings of words are what result when editors don’t use their heads to write them. In…
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Working 45 to 60 hours a week is nothing new to most B2B editorial managers. That’s a good thing, because the workplace changes caused by the pandemic are making work weeks even longer and more challenging. Supervising scattered work-from-home teams is a daunting new challenge for many senior B2B editors. But it is just one…
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