E-News Home Runs Require Depth. Many B2B Editors Are Striking Out
Hitting more e-news article home runs is a goal that B2B editors in search of digital success must pursue. But to hit more homers, they need to produce original, exclusive content—no cinch. In many cases, common editorial practices get in the way of success. Some of these practices are readily addressed. Others involve budgetary factors…
Read more