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Variety of Performance Challenges Topped December Tweets

Technical snafus galore put a huge damper on my personal performance during December. Glimmers of that experience are reflected in my monthly Twitter highlights summary. This edition’s Tweet round-up also includes alerts about a coming combination of Editorial Solutions blogs and at least one new book that will address best ways to strengthen online news…
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January 5, 2019 0

November Tweets Stress At-Show Issue Enterprise, Diverse Editorial Menu

November’s top Tweets included importance of fielding enterprise-packed at-show issue content. Offering diverse editorial content is a key way to reach that goal. There are at least 30 content options at your disposal. Also of special interest in November: A preview of new 15-factor scoring system covering online news quality, plus details about a thorough…
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December 4, 2018 0

Match Your E-News Content Effectiveness Against B2B 50-Site Phase VII Survey

Here’s your chance to match your e-news effectiveness against 50 sites analyzed during Editorial Solution’s recently completed Phase VII online delivery study. Be sure to take advantage of this opportunity to compare your take-away value against top performers as well as pack-trailers. In particular, pay attention to data covering evidence of enterprise and ability to…
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December 4, 2018 0

Try 25-Factor Editorial Performance Scoring for Competitive Insights

Every B2B editor or publisher should create a scoring system that quantifies editorial quality strengths and weaknesses. The information such a system provides will prove especially useful when a competitive match-up is in play. Even then, you can’t rest—you should always be considering ways to improve your system. If you are not sure where to…
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November 16, 2018 0

October Tweets Address Best Competitive Analysis Strategy

This month’s top Tweets review announces a new way to score e-news enterprise during competitive analysis match-up. Another upcoming innovation is market-by-market tracking of enterprise effectiveness. Supporting these developments is a collection of tips covering other ways to achieve editorial superiority bragging rights. Also included: comments on possible editorial performance study as well as the…
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October 31, 2018 0

Online News Enterprise Reporting Can Be Measured

“What is enterprise reporting?” The question was posed to me by a top manager apparently addressing the issue with his editorial staff. Sounds like an easy question to answer . . . maybe. In fact there’s a lot more to defining enterprise than meets the eye. Enterprise is an important missing link that shows up…
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October 30, 2018 0

Holy Fog Index! Doctors Urged to Write Clearly

In a spot-on post last month, the editors of Readable.io noted a key new push in the practice of medicine: Writing clearly. Their article offers a much-needed reminder to B2B editors to observe Fog Index principles. Foggy writing is still a big problem for B2B: Of 500 articles reviewed in Editorial Solutions’s latest study of…
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October 15, 2018 0

Better Definition of Terms Is Key to Rating Online News

What percentage of the online news that you post each week delivers “high-impact” information? How many of the articles you produce reflect “enterprise? Getting accurate answers to these questions requires realistic definitions of the terms “high impact” and “enterprise” When scoring these factors, I usually end up criticizing current effort—settling for descriptive evaluations such as…
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October 3, 2018 0

September Tweets Push for Better Online News Practices

In the past month, my Twitter feed focused on improving online-news enterprise reporting, connecting with end-users, and reinforcing basic editing skills. Also covered were management tips pertaining to the value of specialized editorial positions, the benefits of self-scoring profiles, and the importance of creating a “request to unpublish” policy. If you like what you see,…
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October 1, 2018 0

Monitor and Improve Editorial Travel with Formal Analysis

Many editors probably need to do a much better job of documenting return on travel investment. A periodic editorial travel analysis is extremely valuable if you have a generous field-trip budget and expect a return on it. A good frequency for a formal analysis is every six months. Your finished report should show total travel…
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September 25, 2018 0