Competitive Analysis 101: Is Your Content Really Better Than Theirs?

The first time you do a competitive editorial analysis report, you may find out that the editorial superiority you thought was yours has vanished. The last time you looked— maybe years ago—you owned a clear edge over your competitors. But much to your astonishment, your presumed leadership has slipped away. As business conditions have tightened,…
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April 26, 2019 0

Competitive Analysis 101: Measuring Editorial Enterprise

Preparing competitive analysis reports typically requires plenty of counting. The standard goal of such projects is to document such competitive differentiators as who can claim quantitative leadership in the number of editorial pages or in content devoted to specific product categories. As useful as those reports may be, perhaps we should consider a new instructive…
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April 12, 2019 0

Anticipation is the best complaint-handling policy: Try this 10-point ethical challenge

An effective policy for handling editorial complaints is always based on two related elements: A swift complaint-response procedure Anticipating and reducing the opportunities for complaints When you pay sufficient attention to the second category, of course, the need to employ the first category will decrease. How prepared are you for dealing with complaints about editorial?…
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April 4, 2019 0

March Tweets Provide Plenty of Competitive Editorial Analysis Tips

Exclusive guidance covering the best ways to develop editorial competitive analysis reports was last month’s featured Tweet focus. Included was a tweet announcing the introduction to a three-part series—How to Fend Off Competitive Attacks on Editorial Quality—which will review the best ways to size up print and online news strengths and weaknesses. Other topics addressed…
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April 2, 2019 0

New Online Course: How to Fend Off Competitive Attacks on Editorial Quality

Welcome to Competitive Analysis 101: An exclusive, in-depth course designed to help you repel competitive attacks on your editorial package. Having a well-designed program to quantify your editorial prowess is the key to a solid defense. But your information-gathering process must be thorough. For example, competitive-analysis reports for at-show issues should cover 61 factors. Add…
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March 26, 2019 0

February Tweets Focus on Improving Editorial Skills

Custom editorial studies designed to sharpen editing skills in three key areas headlined February Tweets from Editorial Solutions, Inc. B2B editors can now choose among offers covering headline writing, competitive analysis, and effective use of Fog Index principles. Each of these custom reports can include a comparison with the competition. For additional information about these…
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March 4, 2019 0

To Ensure Readability, Use the Fog Index

Every tutorial on writing I’ve reviewed stresses the importance of readability. But clearly that message still has not registered with many editors. Fortunately there are several formulas at hand for achieving tighter writing. My favorite always has been the Fog Index. I learned about the Fog Index on my first publishing job, as an assistant…
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February 25, 2019 0

Use 7-Factor Analysis to Judge Front Cover Story-Telling Success

The story-telling value of magazine front covers can be assessed with a combination of seven quantitative and qualitative factors. The benefits of this seven-factor approach were affirmed for me by a recent cover-judging experience. The project in question spanned eight publications, with three recent issues for each. The judging factors described in the next few…
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February 19, 2019 0

Early 2019 Tweets Address Editorial Columns, Front Cover Headlines

My work activities at the beginning of this year have included a heavy load of judging assignments for editorial competitions. While time-consuming, they rewarded me with plenty of valuable editing insights. The evaluations I did covered personal editorial columns, front cover story headline tips, and, through a special analysis, “covered vs. discovered” headline writing technique. One…
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February 14, 2019 0

Are Native Ad Producers a Threat to B2B Editorial Dominance?

Is competition for editorial bragging rights between B2B publishers and advertisers about to heat up? The answer may be yes, to judge by comments published in a new report from the Native Advertising Institute, 39 Predictions for Native Advertising 2019. There is good reason, and not for the first time, for alert publishers and editors…
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January 24, 2019 0