Do Today’s Ethics Codes Work for Everyone?

Is continued reliance on traditional ethics code guidance the best approach for everyone? In my previous post on this subject, I made a case for in-house codes that help avert potential conflicts over marketing matters. However, early responses to that post from two experienced editors argue for alternative measures. Building relationships is superior to butting…
Read more

September 16, 2019 0

Build Your Own B2B Ethics Code

If you have yet to develop an enforceable in-house ethics code, delay no more. The motivating force looming over us now comes in the form of a new trend towards teamwork between sales and editorial staffs. This movement, pundits declare, reflects the imminent demise of Church & State separation—a prospect that probably cheers many marketing…
Read more

September 6, 2019 0

August Tweets Uncover the Ethical Issues Behind B2B Teamwork

Increasing signs of editorial-sales teamwork reported by B2B publishers may create new ethical complications for editors. This trend’s possible impact was highlighted last month in my posts on Twitter. As an editor, what can you do about it? Here’s one idea: create an enforceable in-house ethics code devoted to an array of potential conflicts with…
Read more

September 5, 2019 0

Tweet Update: Church & State’s Alleged Demise Just One Of Many Editorial Worries

Top management attendees attending a Folio conference applauded closer sales/editorial collaboration. But will ethics principles be a casualty? Other challenges posed during past few months include conference presentation snafus, maintaining sufficient content diversity, and how best to provide continuous enterprise reporting flow. Other tweets described new training opportunities offered by Editorial Solutions, Inc. Showtime highlight:…
Read more

August 9, 2019 0

Feature Analysis Helps Detect Productivity Blips

Instructive evaluation of editorial productivity requires access to a variety of quantitative data. Consider, for instance, the data you need to determine whether staff and other writers are producing an acceptable number of features. What’s required is to go through the previous six print and/or online issues and count accurately—in pages, inches, or words—each author’s…
Read more

July 25, 2019 0

Time to Abandon Source-First/News-Later Story Openings

Whenever possible, I pester B2B writers who persist in adhering to a source-first/news-later editing policy. The chance to revisit the topic arose during a recent conversation with Bianchi Public Relations president Jim Bianchi. Here’s how we addressed this exchange: Howard Rauch: There is a basic editing issue that shows up quite a bit in my…
Read more

July 15, 2019 0

Acquaint Your PR Contacts with the Meet the Media Blog

Do your PR contacts blog regularly offering editorial management how-to advice? Sounds like a good idea to me. I’m talking about the Meet the Media blog program created by Bianchi Public Relations. According to company president Jim Bianchi, the firm “tries to do two profiles per month on a journalist who covers our clientele—automotive or…
Read more

July 12, 2019 0

Competitive Editorial Analysis 101: Consider Dual Goal When Gathering Data

High-value competitive editorial analysis reports should go beyond conventional page counts. In fact, they should aim for a dual goal. Of course there is the obvious objective of matching quantitative strengths and weaknesses. But equally important—and frequently overlooked—is input gained regarding qualitative superiority. Perhaps you’ve overestimated your edge in that respect. What follows here are…
Read more

June 13, 2019 0

Competitive Editorial Analysis 101: The Enemy Is Us

Earlier in this series, I described an eight-factor e-news editing test that should be applied during competitive analysis projects. Warning: that collection of caveats is merely the tip of the snafu iceberg. And in many cases, you are your own worst enemy. Take timeliness, for example. Needless to say (I hope), the news you post…
Read more

June 11, 2019 0

Competitive Editorial Analysis 101: B2B News Needs More End-User Quotes

Writers and editors of B2B news need to pay more careful attention to the use of direct quotes from end users (that is, their target readers). While many trade publications excel at gathering comments from readers, just as many do poorly. Still others gather ample reader quotes, but mostly from advertisers and vendors, not end…
Read more

June 6, 2019 0