Time To Make Good On Promises of E-News Enterprise

Wouldn’t it be nice if B2B e-news managers finally made good on all their claims over the years that “content is king”? In fact, some publishers have followed through on those declarations. But for the most part—as confirmed by preliminary findings in the ongoing ninth Annual E-News Delivery Study from Editorial Solutions, Inc.— the majority…
Read more

December 21, 2020 0

Five More Ways For Freelancers To Increase Their Business

Anyone wishing to improve his or her prospects for a freelance career would do well to attend ASBPE’s webinar, “How to Manage and Grow Your Freelance Business.” Although the live event took place on December 8, the recorded session is still available by registering for the event. The panelists for this event were veteran freelance…
Read more

December 10, 2020 0

What Is Most Practical Way To Identify Story Sources?

While analyzing articles for my current e-news delivery study, I found that many B2B posts rarely identify story sources properly. This prompted a memory of how a prominent consumer publication treats identification of sources. Its written policy advises authors to include at least one reference per article indicating that a personal exchange occurred between editor…
Read more

December 9, 2020 0

November Tweets Review: Are Publishers Keeping a Lid On End-User E-news?

The focus of my November tweets was on the early scoring results in Editorial Solutions’ 9th annual B2B e-news study. The 15 e-news sites I have so far reviewed showed disappointing levels of enterprise reporting. Too many of them let vendor-sourced articles dominate their e-news sections. Of the 146 quotes used in this sample, 121…
Read more

December 2, 2020 0

Four Requirements for Achieving Digital-First Success

The demanding editorial realities of the transition from a print-first to a digital-first publication process were the topic of ASBPE’s excellent November 17 webinar, “How to Navigate the Path to Digital-First, Part II.” In this follow-up to their September talk, Lisa Pierce, executive editor, Packaging Digest, and Rich Luna, editor-in-chief, The Meeting Professional, answered a range of questions…
Read more

November 19, 2020 0

October Tweets in Review: Beware the Headless Headline!

Early scoring results from my ninth annual B2B e-news study suggest that many sites have a “Headless Headline” problem—unthinking headlines that don’t highlight the key point of the article and don’t draw the reader into the story. These lifeless strings of words are what result when editors don’t use their heads to write them. In…
Read more

November 2, 2020 0

Work-From-Home Needs Pose New Challenges to 45- to 60-Hour Work Weeks

Working 45 to 60 hours a week is nothing new to most B2B editorial managers. That’s a good thing, because the workplace changes caused by the pandemic are making work weeks even longer and more challenging. Supervising scattered work-from-home teams is a daunting new challenge for many senior B2B editors. But it is just one…
Read more

October 26, 2020 0

Vendors Can Be Useful Editorial Content Contributors

Do editors who allow vendors to publish bylined content court trouble? Perhaps. But there are benefits to backing a policy that allows editorial contributions from vendors. This controversial topic was addressed briefly during “How to Manage and Improve Your Contributed Content,” an ASBPE-sponsored webinar held on October 13, 2020. Panelists included Beth Mirza, online news…
Read more

October 13, 2020 0

Rising Workloads + Shrinking Staffs Hardly Formula For Successful Editing

Editorial managers clearly have their work cut out for them, according to results of the Editorial Work From Home Survey just completed by Editorial Solutions, Inc. As documented in this summary of my tweets in September, workloads are on the rise for complicated reasons. Among them: Meetings take up increasingly more time out of the…
Read more

October 7, 2020 0

Digital-First Rewarding But Challenging, Say ASBPE Webinar Speakers

Wouldn’t it be terrific if you could produce 100% original online content? Or if you could post six newsletters per week, one of which summarized previous most-read stories? If you can do so, you have a good shot of becoming the industry’s authoritative source for news and information. Two editors who clearly have reached that…
Read more

September 23, 2020 0