Blog

Editorial Miracle Working Will Get Harder

The ability to deliver a steady flow of high-value editorial content has always been a miraculous skill. For evidence of such miracles, you need look no further than to those many publications where full-time staffs of just one or two editors have against all odds consistently produced great publications. But as if such miracles weren’t…
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May 9, 2019 0

Lukewarm Print News Sections Need Heating Up

At least 10 years ago, it became apparent that B2B print media news sections were growing more tepid every day. Some clients admitted to me that they intended to eliminate their news coverage entirely. In many cases, the news department’s focus was being directed to online coverage. Surviving print news sections, such as they were,…
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May 6, 2019 0

Competitive Analysis 101: Eight-Factor Test of Editing Skill

A newly revised online news scoring system from Editorial Solution Inc. will definitely test your editing skills. This competitive analysis system concentrates on eight key editorial factors most likely to trip up writers and editors of online publications. ESI will be applying this system in all online projects. Of course, you are also welcome to…
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May 2, 2019 0

Competitive Analysis 101: Is Your Content Really Better Than Theirs?

The first time you do a competitive editorial analysis report, you may find out that the editorial superiority you thought was yours has vanished. The last time you looked— maybe years ago—you owned a clear edge over your competitors. But much to your astonishment, your presumed leadership has slipped away. As business conditions have tightened,…
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April 26, 2019 0

Competitive Analysis 101: Measuring Editorial Enterprise

Preparing competitive analysis reports typically requires plenty of counting. The standard goal of such projects is to document such competitive differentiators as who can claim quantitative leadership in the number of editorial pages or in content devoted to specific product categories. As useful as those reports may be, perhaps we should consider a new instructive…
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April 12, 2019 0

Anticipation is the best complaint-handling policy: Try this 10-point ethical challenge

An effective policy for handling editorial complaints is always based on two related elements: A swift complaint-response procedure Anticipating and reducing the opportunities for complaints When you pay sufficient attention to the second category, of course, the need to employ the first category will decrease. How prepared are you for dealing with complaints about editorial?…
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April 4, 2019 0

March Tweets Provide Plenty of Competitive Editorial Analysis Tips

Exclusive guidance covering the best ways to develop editorial competitive analysis reports was last month’s featured Tweet focus. Included was a tweet announcing the introduction to a three-part series—How to Fend Off Competitive Attacks on Editorial Quality—which will review the best ways to size up print and online news strengths and weaknesses. Other topics addressed…
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April 2, 2019 0

New Online Course: How to Fend Off Competitive Attacks on Editorial Quality

Welcome to Competitive Analysis 101: An exclusive, in-depth course designed to help you repel competitive attacks on your editorial package. Having a well-designed program to quantify your editorial prowess is the key to a solid defense. But your information-gathering process must be thorough. For example, competitive-analysis reports for at-show issues should cover 61 factors. Add…
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March 26, 2019 0

February Tweets Focus on Improving Editorial Skills

Custom editorial studies designed to sharpen editing skills in three key areas headlined February Tweets from Editorial Solutions, Inc. B2B editors can now choose among offers covering headline writing, competitive analysis, and effective use of Fog Index principles. Each of these custom reports can include a comparison with the competition. For additional information about these…
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March 4, 2019 0

To Ensure Readability, Use the Fog Index

Every tutorial on writing I’ve reviewed stresses the importance of readability. But clearly that message still has not registered with many editors. Fortunately there are several formulas at hand for achieving tighter writing. My favorite always has been the Fog Index. I learned about the Fog Index on my first publishing job, as an assistant…
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February 25, 2019 0