A critical topic in the past month’s tweets concerns church & state thinking—the belief in separation between editorial and sales. Many B2B marketers today insist that the distinction between church and state is dead. Instead, they say, “playing ball” with sales teams has proven to make more sense. But while a case can indeed be…
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The most recent tweet in this post is also the most time-sensitive: A recommendation to attend a July 20 online presentation featuring editorial pro Kate Hand of Gardner Business Media. She will focus on six key questions facing editorial managers today: What skill sets will editorial team members need today and in the future? What…
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Uncorrected editing mishaps are making publications more vulnerable than ever to competition, and it’s time for more B2B editorial managers to pay attention. Eager online marketers regularly scan recently posted content in search of exploitable goofs. Mistakes often include hasty, overlooked statistical omissions, but equally vulnerable are cases where embarrassing glitches are ignored for several…
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Now is a good time to be sure you are ready to engage in an outburst of competitive editorial analysis activity. That’s why Editorial Solutions will be addressing the topic in a series of articles addressing print and online concerns. Coverage highlights will always appear in upcoming Twitter posts. The timing of these articles couldn’t…
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A focus on the basics of editorial management dominated tweets posted in March. Of special interest this month was my book, Get Serious About Editorial Management. The price of the 126-page, idea-packed book was dramatically slashed to barely more than $2.00 on Amazon, an unprecedented value. Other March tweets addressed better ways to conduct meetings, e-news…
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The past month’s tweets from Editorial Solutions, Inc., include an early finding from its just-launched 10th annual e-news study. B2B online news suffers from two widespread problems: A shortage of instructive news stories and the overuse of vendor-sourced content. (Actually, the biggest stumbling block for the ESI study so far is the number of B2B…
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Plenty of e-news hurdles continue to confront B2B editors in early 2022. According to input gathered for my January Twitter summary, concerns about supervising remote staffs, access to authoritative sources, and field-trip capability will persist. Another common challenge expected is reaching out regularly to a maximum number of end-user sources. Follow my regular Twitter coverage…
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Without regularly published research, any claim to editorial superiority lacks merit. Of course, it helps if you have an in-house research department to help further your cause. But even without this edge, you still can publish a stream of high-value statistical content. Any B2B publisher seeking to build a reputation as an authoritative source invests…
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The need for an immediate management policy overhaul was the leading theme of tweets in December. As the month reached a cloudy close, most editors had yet to reach a conclusion about best way to staff up for January and beyond. Concern about whether or not staffs would resume a regular office routine was far…
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For many B2B editors during the past year, field trip budgets have been under a cloud. Gone are the days when aggressive travel schedules were par for the course. In my previous role as an editor-in-chief, I spent plenty of days each year meeting industry leaders. Staff members did not travel as often, but most…
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