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Feature Writing Completion Should Be Measured Against Goals

The evaluation of your staff’s editorial productivity requires access to a variety of quantitative data. Are you serious about tracking performance and establishing reasonable goals for your editors and writers? If so, there are two reports you should put together. One is an editorial travel analysis, which I have covered previously. The other is my…
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December 12, 2018 0

November Tweets Stress At-Show Issue Enterprise, Diverse Editorial Menu

November’s top Tweets included importance of fielding enterprise-packed at-show issue content. Offering diverse editorial content is a key way to reach that goal. There are at least 30 content options at your disposal. Also of special interest in November: A preview of new 15-factor scoring system covering online news quality, plus details about a thorough…
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December 4, 2018 0

Match Your E-News Content Effectiveness Against B2B 50-Site Phase VII Survey

Here’s your chance to match your e-news effectiveness against 50 sites analyzed during Editorial Solution’s recently completed Phase VII online delivery study. Be sure to take advantage of this opportunity to compare your take-away value against top performers as well as pack-trailers. In particular, pay attention to data covering evidence of enterprise and ability to…
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December 4, 2018 0

Try 25-Factor Editorial Performance Scoring for Competitive Insights

Every B2B editor or publisher should create a scoring system that quantifies editorial quality strengths and weaknesses. The information such a system provides will prove especially useful when a competitive match-up is in play. Even then, you can’t rest—you should always be considering ways to improve your system. If you are not sure where to…
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November 16, 2018 0

October Tweets Address Best Competitive Analysis Strategy

This month’s top Tweets review announces a new way to score e-news enterprise during competitive analysis match-up. Another upcoming innovation is market-by-market tracking of enterprise effectiveness. Supporting these developments is a collection of tips covering other ways to achieve editorial superiority bragging rights. Also included: comments on possible editorial performance study as well as the…
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October 31, 2018 0

Online News Enterprise Reporting Can Be Measured

“What is enterprise reporting?” The question was posed to me by a top manager apparently addressing the issue with his editorial staff. Sounds like an easy question to answer . . . maybe. In fact there’s a lot more to defining enterprise than meets the eye. Enterprise is an important missing link that shows up…
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October 30, 2018 0

Holy Fog Index! Doctors Urged to Write Clearly

In a spot-on post last month, the editors of Readable.io noted a key new push in the practice of medicine: Writing clearly. Their article offers a much-needed reminder to B2B editors to observe Fog Index principles. Foggy writing is still a big problem for B2B: Of 500 articles reviewed in Editorial Solutions’s latest study of…
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October 15, 2018 0

Better Definition of Terms Is Key to Rating Online News

What percentage of the online news that you post each week delivers “high-impact” information? How many of the articles you produce reflect “enterprise? Getting accurate answers to these questions requires realistic definitions of the terms “high impact” and “enterprise” When scoring these factors, I usually end up criticizing current effort—settling for descriptive evaluations such as…
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October 3, 2018 0

September Tweets Push for Better Online News Practices

In the past month, my Twitter feed focused on improving online-news enterprise reporting, connecting with end-users, and reinforcing basic editing skills. Also covered were management tips pertaining to the value of specialized editorial positions, the benefits of self-scoring profiles, and the importance of creating a “request to unpublish” policy. If you like what you see,…
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October 1, 2018 0

Monitor and Improve Editorial Travel with Formal Analysis

Many editors probably need to do a much better job of documenting return on travel investment. A periodic editorial travel analysis is extremely valuable if you have a generous field-trip budget and expect a return on it. A good frequency for a formal analysis is every six months. Your finished report should show total travel…
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September 25, 2018 0