Spirited debates about the possible transformation of work-from-home jobs from temporary to permanent have dominated discussion forums for the past month. To some extent, views I’ve offered on the subject, while well received, have duplicated solid thinking other authors have expressed. Now, perhaps, editorial managers should instead be devoting their attention to improving practices that…
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Enterprise reporting deficiency was the leading shortfall observed by 50 B2B sites analyzed in the eighth annual e-news delivery study from Editorial Solutions, Inc. Most articles reviewed lost 35 to 40 points when the study’s new Enterprise Reporting Prominence (ERP) calculation was applied. But several other basic types of errors prevented the final overall scores…
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The impact of limited field trips and major event cancellations are among key concerns arising from the current pandemic that editors must address. Staffing issues and timely content requirements present additional complications. This picture was painted during “Covid-19 and B2B Publishing,” an online panel discussion presented on April 22 by the American Society of Business…
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Of 50 websites analyzed for my 8th annual B2B e-news study, many allow common goofs to get through. None of the sites I reviewed attained the target score of 80 (out of 100). And only five managed to surpass a score of 60. The performance of these sites could have been much improved by avoiding…
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The best chance most B2B editors have to gain a competitive position with their online news is to dramatically improve Enterprise Reporting Prominence (ERP). The good news: most of your competitors probably fall short of ERP excellence. The bad news: You probably do as well. This good news/bad news scenario is one of the findings…
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To be effective, B2B online news sections must deliver high-impact coverage. Unfortunately, many B2B websites are falling short of the mark. As documented in my ongoing analysis as part of Editorial Solution’s 8th annual e-news study, some common, basic hurdles continue to hold back these publications. Those hurdles include endless run-on sentences, overlooked key story…
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For the past few months I’ve urged you to learn how to improve Enterprise Reporting Prominence (ERP). I’ve seen plenty of interest, but so far, nobody seems inclined to ask how the calculation works. Your first step is to create three ERP score values labeled Low, Medium, and High. Here’s how I define each score…
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Now is a good time for B2B senior editors to diversify beyond their usual job description. According to senior management, editorial involvement in marketing and other non-editing functions must be considered. This need apparently prompted the upcoming April MediaGrowth Summit to include “The B2B Editor as Strategic Asset” workshop. Thinking along these lines is clearly…
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Next April’s MediaGrowth Summit 20/20 includes a workshop of note for Editorial Solutions readers: “The B2B Editor As Strategic Asset.” Anyone concerned with the well-being and future development of business-to-business editorial should certainly consider attending. According to the workshop presenter, Putman Media’s Tom Wilk, “editors are being asked to balance their core content development responsibilities…
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For years many B2B publishers have sought editorial benchmarks that would allow more accurate measurement of editorial staff performance. And despite good intentions, many such efforts have misfired. So one wonders—do benchmarks have a place in our field? Is a yardstick such as “pages written per editor per month” a valid measuring tool? Here’s the…
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