Note: This is the third in a series of “too good” columns published since Editorial Solutions launched in 1989. The goal in this installment is to provide several excerpts from 2001 discussions between me and Canon Communications Editorial Director John Bethune. At some companies that emphasize winning awards—like the Neals—editorials become a planned event. In…
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Three flawed research practices are common among tech firm pollsters, and nobody seems to care. One of these practices—one-sided data collection—sometimes borders on outrageous. The other two practices are less questionable but are worth occasionally calling out. I’ve decided to raise the issue more often in the Editorial Solutions Twitter account. The main culprit—one-sided research—occurs…
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Does performing well as an editor for a strong publication give you the best shot at a long and successful editorial career? It’s a start, but the truth is, it’s only a start. Like it or not, to reach the peak of your profession, producing great content is not enough. You must also become “someone…
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This month’s tweets came in response to recent interests expressed by readers. Surprising to me was the number of likes for tips on writing stong headlines, selecting effective photos, and creating story-telling covers. As for the subject of relations between editorial & sales, my “play ball” discussions remain capable of drawing a crowd. Recently, in…
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A critical topic in the past month’s tweets concerns church & state thinking—the belief in separation between editorial and sales. Many B2B marketers today insist that the distinction between church and state is dead. Instead, they say, “playing ball” with sales teams has proven to make more sense. But while a case can indeed be…
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The most recent tweet in this post is also the most time-sensitive: A recommendation to attend a July 20 online presentation featuring editorial pro Kate Hand of Gardner Business Media. She will focus on six key questions facing editorial managers today: What skill sets will editorial team members need today and in the future? What…
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Uncorrected editing mishaps are making publications more vulnerable than ever to competition, and it’s time for more B2B editorial managers to pay attention. Eager online marketers regularly scan recently posted content in search of exploitable goofs. Mistakes often include hasty, overlooked statistical omissions, but equally vulnerable are cases where embarrassing glitches are ignored for several…
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Now is a good time to be sure you are ready to engage in an outburst of competitive editorial analysis activity. That’s why Editorial Solutions will be addressing the topic in a series of articles addressing print and online concerns. Coverage highlights will always appear in upcoming Twitter posts. The timing of these articles couldn’t…
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A focus on the basics of editorial management dominated tweets posted in March. Of special interest this month was my book, Get Serious About Editorial Management. The price of the 126-page, idea-packed book was dramatically slashed to barely more than $2.00 on Amazon, an unprecedented value. Other March tweets addressed better ways to conduct meetings, e-news…
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The past month’s tweets from Editorial Solutions, Inc., include an early finding from its just-launched 10th annual e-news study. B2B online news suffers from two widespread problems: A shortage of instructive news stories and the overuse of vendor-sourced content. (Actually, the biggest stumbling block for the ESI study so far is the number of B2B…
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