Author: editsol_dzmcnz

Four Requirements for Achieving Digital-First Success

The demanding editorial realities of the transition from a print-first to a digital-first publication process were the topic of ASBPE’s excellent November 17 webinar, “How to Navigate the Path to Digital-First, Part II.” In this follow-up to their September talk, Lisa Pierce, executive editor, Packaging Digest, and Rich Luna, editor-in-chief, The Meeting Professional, answered a range of questions…
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November 19, 2020 0

Expanding Editorial Duties Headline February Tweets

Now is a good time for B2B senior editors to diversify beyond their usual job description. According to senior management, editorial involvement in marketing and other non-editing functions must be considered. This need apparently prompted the upcoming April MediaGrowth Summit to include “The B2B Editor as Strategic Asset” workshop. Thinking along these lines is clearly…
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March 6, 2020 0

Tweet Update: Church & State’s Alleged Demise Just One Of Many Editorial Worries

Top management attendees attending a Folio conference applauded closer sales/editorial collaboration. But will ethics principles be a casualty? Other challenges posed during past few months include conference presentation snafus, maintaining sufficient content diversity, and how best to provide continuous enterprise reporting flow. Other tweets described new training opportunities offered by Editorial Solutions, Inc. Showtime highlight:…
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August 9, 2019 0