Author: Howard Rauch

Exclusive research is editorial asset but developing data is no cinch

While no cinch to maintain, continuous flow of exclusive research remains a necessity. B2B multi-publishers often have a research department available to provide necessary statistical expertise. But smaller firms—especially during the start-up phase—may have to go it alone in providing research-oriented content. For the latter group, help is on the way via “The Basics of…
Read more

December 4, 2017 0

Don’t ignore mandate to produce more original e-news content

Despite agreement that original content deserves highest priority, many B2B e-news sites continue to rely on quality shortcuts when posting articles. That impression is conveyed via early returns to Editorial Solutions, Inc.’s 7th annual B2B e-news delivery study. Reliance on rewritten PR announcements as space fillers continues to be common practice. In too many cases,…
Read more

December 4, 2017 0

E-news exclusivity vs. duplication: Which description best fits your delivery?

Any evaluation of e-news capability must be considered in term of competitive achievement. Columnists claiming expertise in e-news matters emphasize the urgency of delivering high-value information unavailable elsewhere. Clearly this is a tall order. In many competitive match-ups, it becomes apparent that exclusivity is in short supply. Instead, competitive sites post coverage of identical developments…
Read more

June 7, 2017 0

No excuses for less than excellent execution of three basic e-news components

When e-news sites are scored during Editorial Solutions, Inc. consulting assignments, allowances might be made for heavy workloads due to daily frequency or lack of adequate staff support. But if it comes to evaluating basics, there are no excuses for earning minimum scores on factors such as Fog Index, at least one solid long-form article…
Read more

February 4, 2017 0

Avoid these ten pitfalls when gathering direct quotes for e-news articles

Recent e-news studies conducted by Editorial Solutions, Inc. cite a shortfall of articles containing direct quotes. Especially lacking: quotes from end-user sources. When quotes are used, usually they are not based on contact between editor and source. Instead, information posted clearly is word-for-word rewrite of PR announcements. Result: information often is hard to read —…
Read more

October 10, 2016 0

When planning a debut issue, don’t let the editorial column be your weakest link

When you sponsor a launch, your goal is to demonstrate total editorial capability/resources. Obviously you want to impress readers with authoritative content produced by an industry-wise staff. Doing it right scares the dickens out of any existing competitors that have been getting by with a minimum- value editorial package. On the other hand, second-string execution…
Read more

September 25, 2016 0

Every editorial column written should reflect ‘industry insider’ status

No competitive analysis discussion is complete without special attention to expectations for an editor- in-chief’s personal column. In fact, each column should reflect”insider status” as opposed to “observer” status. There is a difference. Specifically, the insider attempts to propose solutions to an industry problem his/her column reviews. The best an observer can do is describe…
Read more

May 18, 2016 0

It often takes editorial courage to post controversial content

Recently I learned of a fracas occurring when the editor of a consumer magazine took a stand contrary to widely-held views of the audience. Readers were outraged and some corporate execs were incensed enough to cancel their advertising schedules. Ultimately, probably when backed into a corner, publishing top management dismissed the offender. The situation reminded…
Read more

February 22, 2016 0

How to keep your e-news in fighting shape!

For those of you striving to keep your e-news content in fighting shape, here are some tips you may wish to incorporate into your next e-newsletter. E-newsletter lead article must reflect evidence of enterprise. Focus on a hot issue and gather high-value direct quotes from at least five sources. Characterize your e-newsletter package. One site…
Read more

October 3, 2015 0

Five graphics execution factors provide ammo for a competitive analysis attack

When typical magazine competitive analysis strategy is mapped out, usual emphasis is on what the words say rather than evidence of graphics expertise. Thus editors may be asked to track number of pages devoted to specific product categories. Or attention might be paid to “first and only” achievements by opposing parties. Such approaches, of course,…
Read more

July 11, 2015 0