Considering today’s huge workloads, top management should be less inclined to question editorial staff performance. Clearly, double-duty job descriptions requiring creation of high-quality content for magazines and websites are pushing editors to new limits. If anything, top brass must be more tuned in to the possibility that productivity breaking points may already have been reached.…
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Every so often, I field questions about the value of editorial boards. In fact, considering all the other stuff on our plates today, forming and then overseeing a board is a time-consuming process. For that reason, many of you might like to defer getting started. On the other hand, once you have an authoritative, dedicated…
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One of the most important values B2B can deliver to its readers and advertisers is high-quality editorial research. High quality does not necessarily mean that you hire the most expensive research service to conduct a national study for you . . . although quality certainly is implied when you use outside agencies. What high quality…
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