Author: Howard Rauch

Match Your E-News Content Effectiveness Against B2B 50-Site Phase VII Survey

Here’s your chance to match your e-news effectiveness against 50 sites analyzed during Editorial Solution’s recently completed Phase VII online delivery study. Be sure to take advantage of this opportunity to compare your take-away value against top performers as well as pack-trailers. In particular, pay attention to data covering evidence of enterprise and ability to…
Read more

December 4, 2018 0

Try 25-Factor Editorial Performance Scoring for Competitive Insights

Every B2B editor or publisher should create a scoring system that quantifies editorial quality strengths and weaknesses. The information such a system provides will prove especially useful when a competitive match-up is in play. Even then, you can’t rest—you should always be considering ways to improve your system. If you are not sure where to…
Read more

November 16, 2018 0

October Tweets Address Best Competitive Analysis Strategy

This month’s top Tweets review announces a new way to score e-news enterprise during competitive analysis match-up. Another upcoming innovation is market-by-market tracking of enterprise effectiveness. Supporting these developments is a collection of tips covering other ways to achieve editorial superiority bragging rights. Also included: comments on possible editorial performance study as well as the…
Read more

October 31, 2018 0

Online News Enterprise Reporting Can Be Measured

“What is enterprise reporting?” The question was posed to me by a top manager apparently addressing the issue with his editorial staff. Sounds like an easy question to answer . . . maybe. In fact there’s a lot more to defining enterprise than meets the eye. Enterprise is an important missing link that shows up…
Read more

October 30, 2018 0

Holy Fog Index! Doctors Urged to Write Clearly

In a spot-on post last month, the editors of noted a key new push in the practice of medicine: Writing clearly. Their article offers a much-needed reminder to B2B editors to observe Fog Index principles. Foggy writing is still a big problem for B2B: Of 500 articles reviewed in Editorial Solutions’s latest study of…
Read more

October 15, 2018 0

Better Definition of Terms Is Key to Rating Online News

What percentage of the online news that you post each week delivers “high-impact” information? How many of the articles you produce reflect “enterprise? Getting accurate answers to these questions requires realistic definitions of the terms “high impact” and “enterprise” When scoring these factors, I usually end up criticizing current effort—settling for descriptive evaluations such as…
Read more

October 3, 2018 0

September Tweets Push for Better Online News Practices

In the past month, my Twitter feed focused on improving online-news enterprise reporting, connecting with end-users, and reinforcing basic editing skills. Also covered were management tips pertaining to the value of specialized editorial positions, the benefits of self-scoring profiles, and the importance of creating a “request to unpublish” policy. If you like what you see,…
Read more

October 1, 2018 0

Monitor and Improve Editorial Travel with Formal Analysis

Many editors probably need to do a much better job of documenting return on travel investment. A periodic editorial travel analysis is extremely valuable if you have a generous field-trip budget and expect a return on it. A good frequency for a formal analysis is every six months. Your finished report should show total travel…
Read more

September 25, 2018 0

Top Editorial Management Tweets in August

If you find value in my posts here on the Editorial Solutions website, take a look at my Twitter account. You’ll find lot of quick tips for B2B editorial managers. What follows is a sample of representative tweets from August (along with one from July). If you like what you see, subscribe to my feed!…
Read more

August 30, 2018 0

Revised online news scoring system defines eight most troublesome factors

Despite past studies pinpointing online news delivery shortfalls, B2B sites have allowed these common flaws to persist. In fact, many sites have failed to overcome hurdles that only increased enterprise reporting can resolve. At the same time, basic editing mistakes—especially foggy writing—remain par for the course. And the ability of news writers to engage repeatedly…
Read more

August 21, 2018 0