Author: Howard Rauch

Early 2019 Tweets Address Editorial Columns, Front Cover Headlines

My work activities at the beginning of this year have included a heavy load of judging assignments for editorial competitions. While time-consuming, they rewarded me with plenty of valuable editing insights. The evaluations I did covered personal editorial columns, front cover story headline tips, and, through a special analysis, “covered vs. discovered” headline writing technique. One…
Read more

February 14, 2019 0

Are Native Ad Producers a Threat to B2B Editorial Dominance?

Is competition for editorial bragging rights between B2B publishers and advertisers about to heat up? The answer may be yes, to judge by comments published in a new report from the Native Advertising Institute, 39 Predictions for Native Advertising 2019. There is good reason, and not for the first time, for alert publishers and editors…
Read more

January 24, 2019 0

Variety of Performance Challenges Topped December Tweets

Technical snafus galore put a huge damper on my personal performance during December. Glimmers of that experience are reflected in my monthly Twitter highlights summary. This edition’s Tweet round-up also includes alerts about a coming combination of Editorial Solutions blogs and at least one new book that will address best ways to strengthen online news…
Read more

January 5, 2019 0

November Tweets Stress At-Show Issue Enterprise, Diverse Editorial Menu

November’s top Tweets included importance of fielding enterprise-packed at-show issue content. Offering diverse editorial content is a key way to reach that goal. There are at least 30 content options at your disposal. Also of special interest in November: A preview of new 15-factor scoring system covering online news quality, plus details about a thorough…
Read more

December 4, 2018 0

Match Your E-News Content Effectiveness Against B2B 50-Site Phase VII Survey

Here’s your chance to match your e-news effectiveness against 50 sites analyzed during Editorial Solution’s recently completed Phase VII online delivery study. Be sure to take advantage of this opportunity to compare your take-away value against top performers as well as pack-trailers. In particular, pay attention to data covering evidence of enterprise and ability to…
Read more

December 4, 2018 0

Try 25-Factor Editorial Performance Scoring for Competitive Insights

Every B2B editor or publisher should create a scoring system that quantifies editorial quality strengths and weaknesses. The information such a system provides will prove especially useful when a competitive match-up is in play. Even then, you can’t rest—you should always be considering ways to improve your system. If you are not sure where to…
Read more

November 16, 2018 0

October Tweets Address Best Competitive Analysis Strategy

This month’s top Tweets review announces a new way to score e-news enterprise during competitive analysis match-up. Another upcoming innovation is market-by-market tracking of enterprise effectiveness. Supporting these developments is a collection of tips covering other ways to achieve editorial superiority bragging rights. Also included: comments on possible editorial performance study as well as the…
Read more

October 31, 2018 0

Online News Enterprise Reporting Can Be Measured

“What is enterprise reporting?” The question was posed to me by a top manager apparently addressing the issue with his editorial staff. Sounds like an easy question to answer . . . maybe. In fact there’s a lot more to defining enterprise than meets the eye. Enterprise is an important missing link that shows up…
Read more

October 30, 2018 0

Holy Fog Index! Doctors Urged to Write Clearly

In a spot-on post last month, the editors of noted a key new push in the practice of medicine: Writing clearly. Their article offers a much-needed reminder to B2B editors to observe Fog Index principles. Foggy writing is still a big problem for B2B: Of 500 articles reviewed in Editorial Solutions’s latest study of…
Read more

October 15, 2018 0

Better Definition of Terms Is Key to Rating Online News

What percentage of the online news that you post each week delivers “high-impact” information? How many of the articles you produce reflect “enterprise? Getting accurate answers to these questions requires realistic definitions of the terms “high impact” and “enterprise” When scoring these factors, I usually end up criticizing current effort—settling for descriptive evaluations such as…
Read more

October 3, 2018 0