If you find value in my posts here on the Editorial Solutions website, take a look at my Twitter account. You’ll find lot of quick tips for B2B editorial managers. What follows is a sample of representative tweets from August (along with one from July). If you like what you see, subscribe to my feed!…
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Despite past studies pinpointing online news delivery shortfalls, B2B sites have allowed these common flaws to persist. In fact, many sites have failed to overcome hurdles that only increased enterprise reporting can resolve. At the same time, basic editing mistakes—especially foggy writing—remain par for the course. And the ability of news writers to engage repeatedly…
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One of the most effective tools I’ve found for marketing the superiority of your publication is an editorial portfolio to collect and showcase editorial achievements. When I describe the favorable promotion impact of this tool in presentations at B2B sales conferences, the usual response is enthusiastic. But follow-up action is all too rare. Developing and…
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Anyone who frequently matches editorial strengths/weaknesses vs. those of competitors will find several angles to pursue via B2B e-news comparisons. Many sites have yet to go the extra mile in terms of delivering a regular flow of high-enterprise content. It’s possible you may be among them—not a good thing if your opposition is much more…
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Lack of end-user quotes continues to be a critical flaw observed in B2B e-news delivery. Meanwhile, embedded link usage is not the best at several sites Editorial Solutions, Inc., reviews in its annual studies. As a first step to arrive at quantitative goals for each of these online components, I apply a formula that immediately…
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For the month of July only, Editorial Solutions is pleased to offer a detailed editorial analysis of one issue of your publication. Your package will include a quality review based on 25 key editorial factors, a separate graphics evaluation, plus a detailed “Fix-It-Alert” to help you identify and improve weak elements of your editorial content.…
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Is it okay to allow a source you’ve interviewed to review an article before publication? When asked for a response, many journalists offer an immediate “no way!” Sure—many of us have relented in advance to such requests because the ability to run a great story hung in the balance. On the other hand, your source—even…
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How disappointing can B2B e-news delivery get? I had my answer this week while analyzing additional sites for my seventh annual study. The site in question scored 52.9 out of a possible 100 points. This accomplishment landed it among the bottom ten. But it could easily have been recognized as worst of show when it…
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Competitively speaking, today’s B2B e-news is an easy mark for any outsider wishing to invade the market. That conclusion seems quickly drawn every year Editorial Solutions, Inc., conducts its annual B2B e-news delivery study. The most common explanation—which may be valid to some extent—is the heavy workload editors have had to shoulder as spiraling quantitative…
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Washington, DC — Editor/advertiser relations remain B2B media’s major hurdle. This dim view was shared by Ethics Roundtable panelists during last week’s American Society of Business Publications Editors National Conference. The agreed-upon top concern was a rising movement requiring editors to increase creative contribution to sponsored content program development. “Pressure will come from print advertisers…
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