Every tutorial on writing I’ve reviewed stresses the importance of readability. But clearly that message still has not registered with many editors. Fortunately there are several formulas at hand for achieving tighter writing. My favorite always has been the Fog Index. I learned about the Fog Index on my first publishing job, as an assistant…
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The story-telling value of magazine front covers can be assessed with a combination of seven quantitative and qualitative factors. The benefits of this seven-factor approach were affirmed for me by a recent cover-judging experience. The project in question spanned eight publications, with three recent issues for each. The judging factors described in the next few…
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My work activities at the beginning of this year have included a heavy load of judging assignments for editorial competitions. While time-consuming, they rewarded me with plenty of valuable editing insights. The evaluations I did covered personal editorial columns, front cover story headline tips, and, through a special analysis, “covered vs. discovered” headline writing technique. One…
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Is competition for editorial bragging rights between B2B publishers and advertisers about to heat up? The answer may be yes, to judge by comments published in a new report from the Native Advertising Institute, 39 Predictions for Native Advertising 2019. There is good reason, and not for the first time, for alert publishers and editors…
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Technical snafus galore put a huge damper on my personal performance during December. Glimmers of that experience are reflected in my monthly Twitter highlights summary. This edition’s Tweet round-up also includes alerts about a coming combination of Editorial Solutions blogs and at least one new book that will address best ways to strengthen online news…
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November’s top Tweets included importance of fielding enterprise-packed at-show issue content. Offering diverse editorial content is a key way to reach that goal. There are at least 30 content options at your disposal. Also of special interest in November: A preview of new 15-factor scoring system covering online news quality, plus details about a thorough…
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Here’s your chance to match your e-news effectiveness against 50 sites analyzed during Editorial Solution’s recently completed Phase VII online delivery study. Be sure to take advantage of this opportunity to compare your take-away value against top performers as well as pack-trailers. In particular, pay attention to data covering evidence of enterprise and ability to…
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Every B2B editor or publisher should create a scoring system that quantifies editorial quality strengths and weaknesses. The information such a system provides will prove especially useful when a competitive match-up is in play. Even then, you can’t rest—you should always be considering ways to improve your system. If you are not sure where to…
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This month’s top Tweets review announces a new way to score e-news enterprise during competitive analysis match-up. Another upcoming innovation is market-by-market tracking of enterprise effectiveness. Supporting these developments is a collection of tips covering other ways to achieve editorial superiority bragging rights. Also included: comments on possible editorial performance study as well as the…
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“What is enterprise reporting?” The question was posed to me by a top manager apparently addressing the issue with his editorial staff. Sounds like an easy question to answer . . . maybe. In fact there’s a lot more to defining enterprise than meets the eye. Enterprise is an important missing link that shows up…
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