Statistical expertise alone doesn’t guarantee success for your published editorial research program. In fact, there are many other considerations that must be addressed well before questionnaire development begins. For instance, what incentives must be offered to insure survey response? How can field trips be used to create reader interest in research participation? Can you conduct…
Read more
Relying on curated content and PR announcements as e-news sources “is not inherently and automatically bad.” That view was expressed in comments by Deborah Lockridge, editor-in-chief, Heavy Duty Trucking and Trucking Info.com, on my December 4 LinkedIn Update calling for greater emphasis on enterprise reporting by B2B media. In many cases, content gathered via curation or…
Read more
While no cinch to maintain, continuous flow of exclusive research remains a necessity. B2B multi-publishers often have a research department available to provide necessary statistical expertise. But smaller firms—especially during the start-up phase—may have to go it alone in providing research-oriented content. For the latter group, help is on the way via “The Basics of…
Read more
Despite agreement that original content deserves highest priority, many B2B e-news sites continue to rely on quality shortcuts when posting articles. That impression is conveyed via early returns to Editorial Solutions, Inc.’s 7th annual B2B e-news delivery study. Reliance on rewritten PR announcements as space fillers continues to be common practice. In too many cases,…
Read more
Any evaluation of e-news capability must be considered in term of competitive achievement. Columnists claiming expertise in e-news matters emphasize the urgency of delivering high-value information unavailable elsewhere. Clearly this is a tall order. In many competitive match-ups, it becomes apparent that exclusivity is in short supply. Instead, competitive sites post coverage of identical developments…
Read more
When e-news sites are scored during Editorial Solutions, Inc. consulting assignments, allowances might be made for heavy workloads due to daily frequency or lack of adequate staff support. But if it comes to evaluating basics, there are no excuses for earning minimum scores on factors such as Fog Index, at least one solid long-form article…
Read more
Recent e-news studies conducted by Editorial Solutions, Inc. cite a shortfall of articles containing direct quotes. Especially lacking: quotes from end-user sources. When quotes are used, usually they are not based on contact between editor and source. Instead, information posted clearly is word-for-word rewrite of PR announcements. Result: information often is hard to read —…
Read more
When you sponsor a launch, your goal is to demonstrate total editorial capability/resources. Obviously you want to impress readers with authoritative content produced by an industry-wise staff. Doing it right scares the dickens out of any existing competitors that have been getting by with a minimum- value editorial package. On the other hand, second-string execution…
Read more
No competitive analysis discussion is complete without special attention to expectations for an editor- in-chief’s personal column. In fact, each column should reflect”insider status” as opposed to “observer” status. There is a difference. Specifically, the insider attempts to propose solutions to an industry problem his/her column reviews. The best an observer can do is describe…
Read more
Recently I learned of a fracas occurring when the editor of a consumer magazine took a stand contrary to widely-held views of the audience. Readers were outraged and some corporate execs were incensed enough to cancel their advertising schedules. Ultimately, probably when backed into a corner, publishing top management dismissed the offender. The situation reminded…
Read more