Author: Howard Rauch

Revised SUPER SITE e-news scoring tests editing skills eight ways

In the previous two articles in this three-part series, I introduced the SUPER SITE concept and outlined five tactics for achieving this key status for e-news sites. Now let’s look at how success at achieving SUPER SITE status will be measured. Starting next week, Editorial Solutions, Inc., will apply its new SUPER SITE scoring system…
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May 4, 2021 0

5 Simple E-News Changes to Achieve SUPER SITE Status  

As explained in part one of this three-part series, to be more competitive in the immediate future, many B2B sites will need to attain SUPER SITE Status. Five simple adjustments can help achieve that goal. Yet, simple as they are, they may still pose difficulty for those B2B editors seeking to climb on board. Last…
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April 19, 2021 0

B2B Websites Must Become E-News SUPER SITES

As competition among B2B websites heats up, the quality of e-news takes on increasing importance. But many online publishers are slow to recognize this new reality and shed past habits. This is a key conclusion of the Ninth Annual 50-Site E-News Delivery Study from Editorial Solutions, Inc. The lack of progress is understandable in some…
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April 13, 2021 0

List of E-News Editing Challenges Is About to Get Longer, Tougher To Overcome

Question: What do lack of enterprise, sparseness of end-user coverage, absence of depth, rarity of embedded links, and excess of endless sentences have in common? Answer: They are all editing shortfalls likely to be found on many B2B e-news sites. The need for improvement has been suggested for some years in annual 50-site studies Editorial…
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April 1, 2021 0

30 Options for Increasing Needed Diversity in Editorial Calendars

When planning your annual editorial calendar, how much thought do you give to diversity of form and content? During annual company-wide studies for some clients, I have identified as many as 30 possible editorial formats. Editors concerned about diversity will offer at least eight varieties per issue. With recent pressure from steadily increasing online workloads,…
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March 11, 2021 0

Mystery Shopping and Ethics Review Are B2B Must-Do Items

Mystery shopping articles—once a popular focus by retail editors—could now provide an important response to sagging customer service practices. Also deserving a renewed focus are B2B ethics practices that may have been stretched to the limit. Retail shopper articles, of course, have traditionally presented an assessment of the treatment customers are getting from floor personnel.…
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March 2, 2021 0

Enterprise Reporting and Basic Editorial Skills Need Upgrades

Many editors talk a good game when describing the value of enterprise reporting. But all bets are off for sites reviewed during my annual e-news study as far as positive performance is concerned. As of this week, I’ve scored 35 B2B e-news sites (out of a target 50). The results to date suggest that many…
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February 25, 2021 0

January Tweets Offer Continued Evidence Of Editing Shortfalls

While B2B e-news editing mistakes are not widespread, they occur often enough to be a concern for editors who should know better. A need for improvement is clearly suggested by early scoring results of the 9th annual e-news study by Editorial Solutions, Inc. (ESI). Of 30 on-line packages reviewed so far, only six earned a…
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February 2, 2021 0

E-News Home Runs Require Depth. Many B2B Editors Are Striking Out

Hitting more e-news article home runs is a goal that B2B editors in search of digital success must pursue. But to hit more homers, they need to produce original, exclusive content—no cinch. In many cases, common editorial practices get in the way of success. Some of these practices are readily addressed. Others involve budgetary factors…
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January 21, 2021 0

December Tweets: Upping the Level of Enterprise in E-News Remains a Challenge

Achieving a more acceptable level of enterprise reporting in e-news remains beyond reach, as noted in several of last month’s tweets. The highest hurdle, confirmed by several Editorial Solutions Inc. (ESI) e-news study updates, involves an inability to deliver substantial end-user coverage. For the first time, ESI’s report evaluated the percentage of total coverage reflecting…
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January 5, 2021 0