At least 10 years ago, it became apparent that B2B print media news sections were growing more tepid every day. Some clients admitted to me that they intended to eliminate their news coverage entirely. In many cases, the news department’s focus was being directed to online coverage. Surviving print news sections, such as they were,…
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A newly revised online news scoring system from Editorial Solution Inc. will definitely test your editing skills. This competitive analysis system concentrates on eight key editorial factors most likely to trip up writers and editors of online publications. ESI will be applying this system in all online projects. Of course, you are also welcome to…
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The first time you do a competitive editorial analysis report, you may find out that the editorial superiority you thought was yours has vanished. The last time you looked— maybe years ago—you owned a clear edge over your competitors. But much to your astonishment, your presumed leadership has slipped away. As business conditions have tightened,…
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Preparing competitive analysis reports typically requires plenty of counting. The standard goal of such projects is to document such competitive differentiators as who can claim quantitative leadership in the number of editorial pages or in content devoted to specific product categories. As useful as those reports may be, perhaps we should consider a new instructive…
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An effective policy for handling editorial complaints is always based on two related elements: A swift complaint-response procedure Anticipating and reducing the opportunities for complaints When you pay sufficient attention to the second category, of course, the need to employ the first category will decrease. How prepared are you for dealing with complaints about editorial?…
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Exclusive guidance covering the best ways to develop editorial competitive analysis reports was last month’s featured Tweet focus. Included was a tweet announcing the introduction to a three-part series—How to Fend Off Competitive Attacks on Editorial Quality—which will review the best ways to size up print and online news strengths and weaknesses. Other topics addressed…
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Welcome to Competitive Analysis 101: An exclusive, in-depth course designed to help you repel competitive attacks on your editorial package. Having a well-designed program to quantify your editorial prowess is the key to a solid defense. But your information-gathering process must be thorough. For example, competitive-analysis reports for at-show issues should cover 61 factors. Add…
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Custom editorial studies designed to sharpen editing skills in three key areas headlined February Tweets from Editorial Solutions, Inc. B2B editors can now choose among offers covering headline writing, competitive analysis, and effective use of Fog Index principles. Each of these custom reports can include a comparison with the competition. For additional information about these…
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Every tutorial on writing I’ve reviewed stresses the importance of readability. But clearly that message still has not registered with many editors. Fortunately there are several formulas at hand for achieving tighter writing. My favorite always has been the Fog Index. I learned about the Fog Index on my first publishing job, as an assistant…
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The story-telling value of magazine front covers can be assessed with a combination of seven quantitative and qualitative factors. The benefits of this seven-factor approach were affirmed for me by a recent cover-judging experience. The project in question spanned eight publications, with three recent issues for each. The judging factors described in the next few…
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