Author: Howard Rauch

Forming an editorial board? Have a plan for maximizing feedback!

Every so often, I field questions about the value of editorial boards. In fact, considering all the other stuff on our plates today, forming and then overseeing a board is a time-consuming process. For that reason, many of you might like to defer getting started. On the other hand, once you have an authoritative, dedicated…
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April 1, 2013 0

14 ways to put top value into your editorial research

One of the most important values B2B can deliver to its readers and advertisers is high-quality editorial research.  High quality does not necessarily mean that you hire the most expensive research service to conduct a national study for you . . . although quality certainly is implied when you use outside agencies.  What high quality…
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September 1, 2012 0