In a spot-on post last month, the editors of Readable.io noted a key new push in the practice of medicine: Writing clearly. Their article offers a much-needed reminder to B2B editors to observe Fog Index principles. Foggy writing is still a big problem for B2B: Of 500 articles reviewed in Editorial Solutions’s latest study of…
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What percentage of the online news that you post each week delivers “high-impact” information? How many of the articles you produce reflect “enterprise? Getting accurate answers to these questions requires realistic definitions of the terms “high impact” and “enterprise” When scoring these factors, I usually end up criticizing current effort—settling for descriptive evaluations such as…
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In the past month, my Twitter feed focused on improving online-news enterprise reporting, connecting with end-users, and reinforcing basic editing skills. Also covered were management tips pertaining to the value of specialized editorial positions, the benefits of self-scoring profiles, and the importance of creating a “request to unpublish” policy. If you like what you see,…
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Many editors probably need to do a much better job of documenting return on travel investment. A periodic editorial travel analysis is extremely valuable if you have a generous field-trip budget and expect a return on it. A good frequency for a formal analysis is every six months. Your finished report should show total travel…
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Despite past studies pinpointing online news delivery shortfalls, B2B sites have allowed these common flaws to persist. In fact, many sites have failed to overcome hurdles that only increased enterprise reporting can resolve. At the same time, basic editing mistakes—especially foggy writing—remain par for the course. And the ability of news writers to engage repeatedly…
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One of the most effective tools I’ve found for marketing the superiority of your publication is an editorial portfolio to collect and showcase editorial achievements. When I describe the favorable promotion impact of this tool in presentations at B2B sales conferences, the usual response is enthusiastic. But follow-up action is all too rare. Developing and…
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Anyone who frequently matches editorial strengths/weaknesses vs. those of competitors will find several angles to pursue via B2B e-news comparisons. Many sites have yet to go the extra mile in terms of delivering a regular flow of high-enterprise content. It’s possible you may be among them—not a good thing if your opposition is much more…
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Lack of end-user quotes continues to be a critical flaw observed in B2B e-news delivery. Meanwhile, embedded link usage is not the best at several sites Editorial Solutions, Inc., reviews in its annual studies. As a first step to arrive at quantitative goals for each of these online components, I apply a formula that immediately…
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For the month of July only, Editorial Solutions is pleased to offer a detailed editorial analysis of one issue of your publication. Your package will include a quality review based on 25 key editorial factors, a separate graphics evaluation, plus a detailed “Fix-It-Alert” to help you identify and improve weak elements of your editorial content.…
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Is it okay to allow a source you’ve interviewed to review an article before publication? When asked for a response, many journalists offer an immediate “no way!” Sure—many of us have relented in advance to such requests because the ability to run a great story hung in the balance. On the other hand, your source—even…
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