Author: Howard Rauch

October Tweets in Review: Beware the Headless Headline!

Early scoring results from my ninth annual B2B e-news study suggest that many sites have a “Headless Headline” problem—unthinking headlines that don’t highlight the key point of the article and don’t draw the reader into the story. These lifeless strings of words are what result when editors don’t use their heads to write them. In…
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November 2, 2020 0

Work-From-Home Needs Pose New Challenges to 45- to 60-Hour Work Weeks

Working 45 to 60 hours a week is nothing new to most B2B editorial managers. That’s a good thing, because the workplace changes caused by the pandemic are making work weeks even longer and more challenging. Supervising scattered work-from-home teams is a daunting new challenge for many senior B2B editors. But it is just one…
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October 26, 2020 0

Vendors Can Be Useful Editorial Content Contributors

Do editors who allow vendors to publish bylined content court trouble? Perhaps. But there are benefits to backing a policy that allows editorial contributions from vendors. This controversial topic was addressed briefly during “How to Manage and Improve Your Contributed Content,” an ASBPE-sponsored webinar held on October 13, 2020. Panelists included Beth Mirza, online news…
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October 13, 2020 0

Rising Workloads + Shrinking Staffs Hardly Formula For Successful Editing

Editorial managers clearly have their work cut out for them, according to results of the Editorial Work From Home Survey just completed by Editorial Solutions, Inc. As documented in this summary of my tweets in September, workloads are on the rise for complicated reasons. Among them: Meetings take up increasingly more time out of the…
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October 7, 2020 0

Digital-First Rewarding But Challenging, Say ASBPE Webinar Speakers

Wouldn’t it be terrific if you could produce 100% original online content? Or if you could post six newsletters per week, one of which summarized previous most-read stories? If you can do so, you have a good shot of becoming the industry’s authoritative source for news and information. Two editors who clearly have reached that…
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September 23, 2020 0

Special Tweets Report: Upcoming Study Reveals Key Work-From-Home Challenges

As a result of working conditions brought on by the pandemic, what new circumstances have you found most frustrating or time-consuming? By contrast, what if any changes in your work sparked by the pandemic are beneficial? Given stay-at-home restrictions, how have you conducted or received staff supervision and training? The answers to questions like these…
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September 16, 2020 0

Deadline Extended: Take Our Work-From-Home Survey and Earn a Free Book

To learn more about how the Covid-19 pandemic is accelerating trends towards editors working from home offices, Editorial Solutions, Inc., invites you to participate in a short online survey. Most of the questions ask you to compare your working conditions in July of this year with those of July 2019. For that reason, this survey…
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August 31, 2020 0

How To Survive Your Show Biz Debut

Speaking before an audience is not as much fun as it used to be. That’s my conclusion based on observing and delivering presentations before a virtual crowd. The big difference today is mastering the experience of working with a online audience watching from their home offices. There are lots of lessons to learn along the…
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August 19, 2020 0

It’s Time for B2B to Abolish Ad-Hook Thinking

“Are you planning to cover three-hole punch stationery?” I was asked earnestly by an ad sales guy on my retail mag. I couldn’t believe it, but I wasn’t too surprised. After all, almost every article we ran was expected to connect somehow with an advertiser’s product line. In fact, ad-hook orient mentality is persistent. But…
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August 18, 2020 0

July Tweets: Unclear B2B Career Path Awaits Journalism Grads

In past columns discussing the B2B editorial career path for journalism grads, I never hesitated to look on the bright side. However, the immediate picture is unclear due to tightened hiring practices. As a result, in many cases lower entry-level rungs are less available than in the past. The hiring issue is a key concern…
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August 5, 2020 0