Author: Howard Rauch

Digital-First Rewarding But Challenging, Say ASBPE Webinar Speakers

Wouldn’t it be terrific if you could produce 100% original online content? Or if you could post six newsletters per week, one of which summarized previous most-read stories? If you can do so, you have a good shot of becoming the industry’s authoritative source for news and information. Two editors who clearly have reached that…
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September 23, 2020 0

Special Tweets Report: Upcoming Study Reveals Key Work-From-Home Challenges

As a result of working conditions brought on by the pandemic, what new circumstances have you found most frustrating or time-consuming? By contrast, what if any changes in your work sparked by the pandemic are beneficial? Given stay-at-home restrictions, how have you conducted or received staff supervision and training? The answers to questions like these…
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September 16, 2020 0

Deadline Extended: Take Our Work-From-Home Survey and Earn a Free Book

To learn more about how the Covid-19 pandemic is accelerating trends towards editors working from home offices, Editorial Solutions, Inc., invites you to participate in a short online survey. Most of the questions ask you to compare your working conditions in July of this year with those of July 2019. For that reason, this survey…
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August 31, 2020 0

How To Survive Your Show Biz Debut

Speaking before an audience is not as much fun as it used to be. That’s my conclusion based on observing and delivering presentations before a virtual crowd. The big difference today is mastering the experience of working with a online audience watching from their home offices. There are lots of lessons to learn along the…
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August 19, 2020 0

It’s Time for B2B to Abolish Ad-Hook Thinking

“Are you planning to cover three-hole punch stationery?” I was asked earnestly by an ad sales guy on my retail mag. I couldn’t believe it, but I wasn’t too surprised. After all, almost every article we ran was expected to connect somehow with an advertiser’s product line. In fact, ad-hook orient mentality is persistent. But…
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August 18, 2020 0

July Tweets: Unclear B2B Career Path Awaits Journalism Grads

In past columns discussing the B2B editorial career path for journalism grads, I never hesitated to look on the bright side. However, the immediate picture is unclear due to tightened hiring practices. As a result, in many cases lower entry-level rungs are less available than in the past. The hiring issue is a key concern…
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August 5, 2020 0

Editing Ideas Flow Non-Stop In AABP Virtual Conference

Are you making maximum use of quantitative management possibilities? What should you include in your next study of graphics strengths and weaknesses? How often per issue should feature articles include numbers? Why should story jump lines be active heads as opposed to one-word slugs? When does being too good become troublesome? These are just a…
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July 2, 2020 0

A Wealth of Ways to Use Data for B2B Editorial Management

“Get Serious About Numbers!” is the title of the presentation I made this week at the annual virtual conference of The Alliance of Area Business Publishers (AABP). As I noted to my audience, now is a particularly good time to apply quantitative analysis to your editorial operations and performance. Of special concern should be how…
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June 26, 2020 0

Are You Ready for Permanent Work-from-Home Editorial Staffing?

Over the past three months, as most editorial staffs settled into temporary work-from-home assignments, it became apparent that many such jobs could become permanent. Several of my tweets in May reflected concern that full-time work-from-home reality would affect management policies. Another subject of my tweets in the past month was how competitive editorial analysis efforts…
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June 10, 2020 0

Four Issues to Address with Work-from-Home Staffing

Spirited debates about the possible transformation of work-from-home jobs from temporary to permanent have dominated discussion forums for the past month. To some extent, views I’ve offered on the subject, while well received, have duplicated solid thinking other authors have expressed. Now, perhaps, editorial managers should instead be devoting their attention to improving practices that…
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May 26, 2020 0