October Tweet Review: How to Become Someone in Your Industry
Does performing well as an editor for a strong publication give you the best shot at a long and successful editorial career? It’s a start, but the truth is, it’s only a start. Like it or not, to reach the peak of your profession, producing great content is not enough. You must also become “someone to reckon with” in the field or industry you cover.
This was my topic in a series of articles published last month on several B2B groups on LinkedIn. The series, “Becoming Someone in Your Industry,” clearly spoke to a need among editorial types, drawing more than 4000 views from the Online Reporters and Editors group alone. The series consists of 5 parts and a closing article, as follows:
- Part 1: Becoming “Someone” in Your Industry
- Part 2: Create & Maintain Visibility
- Part 3: Deliver Authoritative Columns
- Part 4: Write Follow-Up Letters Often
- Part 5: Prepare For Speaking Role
- Closing Thoughts: Be Visible in a Good Way; Even Tennis Helps
As for my October tweets, collected below, they covered a range of other topics, from the ethics of “playing ball” with advertisers to the fine points of producing effective magazine covers.
Coming up, look for an exclusive report covering Editorial Solutions’ top content since its 1989 debut. To ensure you don’t miss it, follow me on Twitter!
COMING SOON; “Too Good To Just Throw Away” e-mail series is worth viewing. Next year I’ll move to smaller space with no room to store copies of some of my best speeches, memos and essays since 1989,
— Howard Rauch (@fogindex8) October 28, 2022
Still believe more medical journals need better coverage of charting activity. Best bet: create “mystery patient” report similar to what mags serving retail fields use. Good place tp start? Improved e-website messages.
— Howard Rauch (@fogindex8) October 25, 2022
Rumors of possible advertising crash — true or not — suggest editors do advance check of how they might slash editorial budget Not as much a cinch as in past Product section easiest to cut but grief would follow.
— Howard Rauch (@fogindex8) October 25, 2022
Autumn Twitter Tips Cover Hot-Button Editorial and Sales Topics https://t.co/RqC4mInunv
— Howard Rauch (@fogindex8) October 12, 2022
In many muffled editorial griping sessions, complaining persists about how B2B publications are sold. But perhaps the more pressing shortfall remains in the way magazines are bought. It’s still a prestige thing.
— Howard Rauch (@fogindex8) October 7, 2022
Editors “playing ball” with advertisers is a touchy subject Editorial Solutions, Inc. has addressed on several occasions. However, editors do have opportunities to address advertiser groups! Are you taking advantage? Create a trendy show.
— Howard Rauch (@fogindex8) October 7, 2022
Of all the tweets posted by this site, references to need for brevity attract most visits. It’s no surprise. Even the best authors often get trapped by introductory paragraphs consisting of several endless sentences.
— Howard Rauch (@fogindex8) October 7, 2022
Headlines selected for cover position should connect to an in-depth, high-value article occupying five or more pages? Stories leading off news section should reach 500 words or higher. For many editors unfortunately, this goal remains unreachable.
— Howard Rauch (@fogindex8) October 7, 2022
Story-telling photos should go beyond picture of just the person being interviewed. But too many editors settle for that. It’s the easy way out. Much better are shots of that individual in on-the-job actiHon
— Howard Rauch (@fogindex8) October 7, 2022
If posting best possible covers is current concern try scoring delivery based on 7 factors: total story lines, active verbs, article page numbers, headlines use lede-worthy articles and numbers, cover story length.
— Howard Rauch (@fogindex8) October 7, 2022