Autumn Twitter Tips Cover Hot-Button Editorial and Sales Topics
This month’s tweets came in response to recent interests expressed by readers. Surprising to me was the number of likes for tips on writing stong headlines, selecting effective photos, and creating story-telling covers.
As for the subject of relations between editorial & sales, my “play ball” discussions remain capable of drawing a crowd. Recently, in fact, a workshop spent considerable time addressing the pros and cons of editors accompanying publishers on sales calls.
Future tweets will summarize highlights from Editorial Solutions workshops devoted to “For Beginners Only” and an 11-point focus on “How to Become Someone In Your Industry.”
As always, to keep up to date on key editorial topics, be sure to follow my Twitter feed.
In many muffled editorial griping sessions, complaining persists about how B2B publications are sold. But perhaps the more pressing shortfall remains in the way magazines are bought. It’s still a prestige thing.
— Howard Rauch (@fogindex8) October 7, 2022
Editors “playing ball” with advertisers is a touchy subject Editorial Solutions, Inc. has addressed on several occasions. However, editors do have opportunities to address advertiser groups! Are you taking advantage? Create a trendy show.
— Howard Rauch (@fogindex8) October 7, 2022
Of all the tweets posted by this site, references to need for brevity attract most visits. It’s no surprise. Even the best authors often get trapped by introductory paragraphs consisting of several endless sentences.
— Howard Rauch (@fogindex8) October 7, 2022
Headlines selected for cover position should connect to an in-depth, high-value article occupying five or more pages? Stories leading off news section should reach 500 words or higher. For many editors unfortunately, this goal remains unreachable.
— Howard Rauch (@fogindex8) October 7, 2022
Story-telling photos should go beyond picture of just the person being interviewed. But too many editors settle for that. It’s the easy way out. Much better are shots of that individual in on-the-job actiHon
— Howard Rauch (@fogindex8) October 7, 2022
If posting best possible covers is current concern try scoring delivery based on 7 factors: total story lines, active verbs, article page numbers, headlines use lede-worthy articles and numbers, cover story length.
— Howard Rauch (@fogindex8) October 7, 2022
While editor should play key role while on sales call, equally important [s frequency of visits editor-in-chief makes alone on vendor top brass. This objective is especially important when debut issue is involved.
— Howard Rauch (@fogindex8) September 16, 2022
When should editors accompany marketing side on sales calls? Positive results are possible, according to Endeavor exec. I agree based on VP editorial show business experience. https://t.co/FLyCEBEFpd
— Howard Rauch (@fogindex8) September 14, 2022
Many polls of consumers inquiring about their likes and/or dislikes need to revise their questions to use adjectives that seek more specific guidance when conclusions are being drawn based on the data gathered.
— Howard Rauch (@fogindex8) September 12, 2022