August Tweets : Believers in Church & State Put Editorial Quality First
A critical topic in the past month’s tweets concerns church & state thinking—the belief in separation between editorial and sales. Many B2B marketers today insist that the distinction between church and state is dead. Instead, they say, “playing ball” with sales teams has proven to make more sense.
But while a case can indeed be made for “editorial support” of sales priorities, the approach often results in poor showings in competitive analysis evaluations. That’s when the virtues of original, high-enterprise articles really pay off.
What are your thoughts on this issue? Our lead-off tweet seeks answers. Other tweets this month address similarly urgent topics:
- Research seeking to develop promising ways to retain talented employees.
- Revisiting the Society of Professional Journalists ethics code. It remains a worthy guidance, especially the “Seek Truth And Report It” section.
- Many opening paragraphs still rely on long, context-setting, sentences. Try instead to begin the key story point in the first five words.
- Quantitative performance goals must be revisited. Time spent on longer articles may be too high.
- How can talented editors stuck in no-growth jobs improve their financial outlook?
These developments and more are offered regularly in Editorial Solutions Twitter account—follow it for ongoing updates.
For those who somehow insist that Church & State thinking is dead, a wake-up call may be needed. C&S observers often do a better job of delivering reader-first content time and time again
— Howard Rauch (@fogindex8) September 5, 2022
RETAINING TALENTED EMPLOYEES is a worthwhile presentation recently delivered by Trade Press Media Group CEO Jill McDermott. “People don’t leave companies. People leave people,” she says.
— Howard Rauch (@fogindex8) August 30, 2022
Too many B2B editors still use overly long opening sentences. Instead key story point should be reached within first five words. Avoid anecdotal lede unless absolutely necessary.
— Howard Rauch (@fogindex8) August 23, 2022
Recent posts recommending ways to improve evidence of B2B editorial leadership have lots of merit, but aren’t we forgetting something? How about ways to make more money — especially speeding the process???
— Howard Rauch (@fogindex8) August 12, 2022
For those who have missed results of my B2B e-news enterprise delivery studies, goal is at least 60% of content posted. Most sites fall short. Best effort usually is no higher than 40%. Improvement seems doubtful.
— Howard Rauch (@fogindex8) August 11, 2022
Does each member of your editorial team produce a monthly page count no higher than 40 hours? If not even close, how can you rein in your workload? If “impossible” is your immediate answer, then what?
— Howard Rauch (@fogindex8) August 10, 2022
In-house Teamwork approach is appealing to more B2B editorial managers. Lessiter Media provided latest example of how and why the approach works, https://t.co/1UcQygbMaQ
— Howard Rauch (@fogindex8) August 4, 2022
Just started a “Beginners Only” column especially directed at newcomers seeking to make editorial industry breakthrough. Send suggestions for future discussions to editsol1@optimum. net.
— Howard Rauch (@fogindex8) August 1, 2022