May Tweets: Careless Editing Now a Competitive Threat
Uncorrected editing mishaps are making publications more vulnerable than ever to competition, and it’s time for more B2B editorial managers to pay attention.
Eager online marketers regularly scan recently posted content in search of exploitable goofs. Mistakes often include hasty, overlooked statistical omissions, but equally vulnerable are cases where embarrassing glitches are ignored for several days.
Among other prominent issues covered in the past month’s tweets are more work-at-home positions becoming permanent and a dramatic shift in assigning feature article assignments to freelance writers.
Meanwhile, Editorial Solution’s exclusive competitive analysis workshop devoted its latest installment to graphics strategy. Our final installment next month will provide additional focus on errors as competitive concerns.
Keep up to date on B2B matters of concern by following me on Twitter.
B2B advertisers asked to choose between editorial qualitative vs. quantitative claims often prefer the latter. The reason is simple, observers say, because graphic quantitative claims are easier to count.
— Howard Rauch (@fogindex8) May 24, 2022
Starting 4th week focusing on competitive editorial analysis strategy. Opening review will address common quantitative graphic factors often overlooked during strength and weakness assessments.
— Howard Rauch (@fogindex8) May 21, 2022
Marketing leaders should be paying more attention to editorial vulnerability promotion possibilities. Many staffs are doing much better job of using tools of their trade. Existing weak links can be exploited.
— Howard Rauch (@fogindex8) May 21, 2022
More and more it appears that WFH editorial staffing may become permanent. At the same, more feature assignments may be farmed out to freelance. One result: More job opportunities for J-school grads???
— Howard Rauch (@fogindex8) May 21, 2022
Common errors by B2B researchers using questionnaires to obtain customer feedback include absence of a “neutral” option and redundancy.
— Howard Rauch (@fogindex8) May 13, 2022
April Tweets: Exclusive Competitive Editorial Analysis Review to Launch https://t.co/KEh5ZPV01k
— Howard Rauch (@fogindex8) May 4, 2022
Editorial competitive analysis start-from-scratch report debuts today. Intro discussion reviews Editorial Solutions, Inc. self-scoring profile — Editorial Marketing Arsenal — used to assess staff creative capability.
— Howard Rauch (@fogindex8) May 2, 2022