April Tweets: Exclusive Competitive Editorial Analysis Review to Launch
Now is a good time to be sure you are ready to engage in an outburst of competitive editorial analysis activity. That’s why Editorial Solutions will be addressing the topic in a series of articles addressing print and online concerns. Coverage highlights will always appear in upcoming Twitter posts.
The timing of these articles couldn’t be better: Alert B2B editorial managers already are checking out the strengths and weaknesses of potential competitors. You’ll definitely want to score your own performance using our Editorial Marketing Arsenal self-scoring profile.
Other timely tweets last month covered the possible faltering of “less good” quality, 14-point self-scoring burnout report, a need for more original statistics, never-ending work-from-home confusion, and increased borrowing of editors for marketing assignments. If you like what you see, be sure to follow me on Twitter.
Surveying editors on the marketing roles they are assigned beyond their regular duties has picked up considerably. If I thought a study on that topic could draw response I would give it a shot What do you think??? If ready to speak out let me know.
— Howard Rauch (@fogindex8) April 27, 2022
Despite efforts by capable staffs, my annual e-news delivery studies continue to reflect “less good” editorial quality. In reaction I have tabled my tenth study in favor of providing more instructive basic content.
— Howard Rauch (@fogindex8) April 27, 2022
Those wishing to employ a more competitive editorial analysis system should try my 40-factor approach. Next week I’ll begin sharing details covering a combined quantitative/qualitative strategy that works for me.
— Howard Rauch (@fogindex8) April 20, 2022
My buddy Robin Sherman made me aware of interesting way to evaluate headline writing. https://t.co/mgYyVICLMb
— Howard Rauch (@fogindex8) April 19, 2022
To identify and address staff burnout symptoms, I have developed a 14-point scorecard. Burnout is hastened at senior level by a build-up of job pressures that often are part of the usual grind but no longer easily tolerated.
— Howard Rauch (@fogindex8) April 15, 2022
Bewildered editorial managers still trying to determine best assignments for work-from-home staffs should prepare written job descriptions covering each position. Designated office time presence must be included.
— Howard Rauch (@fogindex8) April 15, 2022
The next time you compare editorial research vs. competitors, make a list of all the ways you and opposition use articles containing numbers. My workshops list 20 possibilities worth considering.
— Howard Rauch (@fogindex8) April 14, 2022
When planning your next debut publication, editorial research strength must be demonstrated. Ultimately every magazine must create one dynamite original study that becomes a highly respected annual event.
— Howard Rauch (@fogindex8) April 14, 2022
March Tweets: Unprecedented Bargain on Editorial Management Book https://t.co/r6R0okug6J
— Howard Rauch (@fogindex8) April 4, 2022