January Tweet Summary: B2B Editors Struggle to Maintain E-news Quality
Plenty of e-news hurdles continue to confront B2B editors in early 2022. According to input gathered for my January Twitter summary, concerns about supervising remote staffs, access to authoritative sources, and field-trip capability will persist. Another common challenge expected is reaching out regularly to a maximum number of end-user sources. Follow my regular Twitter coverage to stay updated on the developing findings of the tenth annual e-news study from Editorial Solutions, Inc., just getting underway. This month’s report also includes a variety of other useful management and marketing information.
Hiring salary disclosure scheduled to become law in New York City. This will be an unhappy regulation for editorial managers who attempt to bury pay scale disclosures until the last minute. Should we worry??https://t.co/d8l3rk9MV8
— Howard Rauch (@fogindex8) January 28, 2022
Frequent Research Deserves Management Priority https://t.co/swvNjv9Rxo
— Howard Rauch (@fogindex8) January 25, 2022
10th annual B2B e-news delivery study begins next week. For those needing reminder SUPER SITE evaluation is based on eight factors. Here they are:https://t.co/KwcWwF0HPO
— Howard Rauch (@fogindex8) January 20, 2022
Beware “unheadline” disease. This occurs when well-meant design leaves editor with three words for article main headline. Deck is expected to almost totally explain what story covers. if design allows for doing so.
— Howard Rauch (@fogindex8) January 20, 2022
Head/deck overlap is the most common miscue I encounter when judging Best Headline competitions. What happens is article and head echo same message. Instead deck should expand, not duplicate head details.
— Howard Rauch (@fogindex8) January 18, 2022
Whenever you publish an article reporting survey results, make sure the headline or deck offers a number reflecting a key statistical finding. It is astonishing to see how may stories don’t do this.
— Howard Rauch (@fogindex8) January 18, 2022
Does your chief editor’s regular column confirm the author constantly visits readers, understands and suggests promising solutions for their most pressing problems? If so that column is worth its weight in gold!!
— Howard Rauch (@fogindex8) January 12, 2022
Mishandling debut issues using tabloid format often occurs because format chosen conveys standard-size graphic appearance. The chosen look goes astray if the cover doesn’t carry at least four story starts.
— Howard Rauch (@fogindex8) January 12, 2022
Use “First & Only” list to promote editorial superiority. Match your result against competition. Sometimes when you do that you discover, much to your dismay, that opposition has overwhelming quantitative edge.
— Howard Rauch (@fogindex8) January 12, 2022
Too much emphasis lately on possibility that employees are overworked — in other words well beyond 40-hour week. in B2B, however, longer hours have always been par for the course — especially in pursuit of excellence.
— Howard Rauch (@fogindex8) January 10, 2022
Endeavor Business Media — which recently took a giant step forward via in-house training program — is making news again. Check out Endeavor Business Intelligence: https://t.co/TA8WhpBMan
— Howard Rauch (@fogindex8) January 7, 2022
Discussions about best way to use hybrid staffing are all the rage. But perhaps much more of a problem will be how to keep touch with reliable sources, especially when it comes to arranging interviews. Any ideas??
— Howard Rauch (@fogindex8) January 5, 2022
Are B2B editorial managers able to maintain field trip activity? Or are more of you relying on local freelance writers for out-of-town coverage? The latter may be a necessity but it is definitely not a good thing.
— Howard Rauch (@fogindex8) January 5, 2022
Assess Your Editorial Travel Strength https://t.co/gq79A7Qq82
— Howard Rauch (@fogindex8) January 3, 2022