November Tweets Summary: Best Graphics Competitive Editorial Analysis Tips
This month’s summary of my posts on Twitter leads off with a special series of tweets explaining how to identify graphics superiority in competitive analysis reports. Four measurable factors should always be present:
- Total number of pages carrying editorial content
- Number of pages with four-color graphics
- Number and percentage of all-type (unillustrated) pages
- Number of pages with infographics.
Quantitatively speaking, keep these three targets in mind:
- At least 80% of printed issue editorial pages contain four-color illustrations;
- No more than 20% of editorial pages are all-type;
- At least 20% of editorial pages use infographics.
An extended discussion of competitive analysis graphics strategy is offered in my book, Get Serious About Competitive Editorial Analysis, available on Amazon.
If you like what you see here, be sure to follow my Twitter account!
Frequent research must be an editorial priority. Even without your own department, you can still publish high-value statistical content. One way: link with authoritative research source serving your field.
— Howard Rauch (@fogindex8) November 30, 2021
My book — Get Serious About Competitive Editorial Analysis — devotes chapter to graphics strategy. Learn how to convert the 80% factor and other mathematics yardsticks into power-packed quantitative report!!
— Howard Rauch (@fogindex8) November 30, 2021
Top infographics challenge: transform manuscript lacking illustrations into one or more easy-to-read, instructive elements. This is no cinch. Editors pressed for time settle for low-value jump heads or call-outs.
— Howard Rauch (@fogindex8) November 30, 2021
Competitive graphics match-ups should confirm that at least 80% of editorial pages use 4-color graphics; no more than 20% of editorial pages are all-type; at least 20% of editorial pages use infographics.
— Howard Rauch (@fogindex8) November 30, 2021
When competitive presentations turn to graphics, editors should be able to confirm quantitative superiority. Specific data should cover number and percentage of infographics and story-telling photos.
— Howard Rauch (@fogindex8) November 30, 2021
Ability to quantify B2B graphics strengths and weaknesses in some understandable is competitive necessity. Availability of such detail is ignored by many sales teams. Accompanying tips review best approach.
— Howard Rauch (@fogindex8) November 30, 2021
Although B2B e-news enterprise reporting capability can be calculated, nobody has jumped at the chance to learn how to do it. When more competitors get wise, results will clearly indicate need to defend delivery.
— Howard Rauch (@fogindex8) November 16, 2021
My book — Get Serious About Editorial Management — was used as reference for major B2B’s new workshop training program. This top-notch effort is rare in our field. More editorial managers should follow suit!!
— Howard Rauch (@fogindex8) November 16, 2021
Coming Soon: Editorial Management Treasure Chest: Copies of five programs presented at past industry conferences!! Topics included: editorial marketing strategy, performance measurement, news delivery.
— Howard Rauch (@fogindex8) November 12, 2021
Those of us who have watched the David Letterman show are familiar with his “lists of ten.” If B2B editorial managers attempted to construct a list of our ten most likely time-eaters, the result would be far less amusing.
— Howard Rauch (@fogindex8) November 10, 2021
Some vendor technical support departments should be evaluated via self-scoring programs. I use the device regularly in editorial training sessions. Of course, there are several tech support stars. But others would flunk.
— Howard Rauch (@fogindex8) November 3, 2021