November Tweets Summary: Best Graphics Competitive Editorial Analysis Tips

November Tweets Summary: Best Graphics Competitive Editorial Analysis Tips

December 3, 2021 Uncategorized 0

This month’s summary of my posts on Twitter leads off with a special series of tweets explaining how to identify graphics superiority in competitive analysis reports. Four measurable factors should always be present:

  1. Total number of pages carrying editorial content
  2. Number of pages with four-color graphics
  3. Number and percentage of all-type (unillustrated) pages
  4. Number of pages with infographics.

Quantitatively speaking, keep these three targets in mind:

  1. At least 80% of printed issue editorial pages contain four-color illustrations;
  2. No more than 20% of editorial pages are all-type;
  3. At least 20% of editorial pages use infographics.

An extended discussion of competitive analysis graphics strategy is offered in my book, Get Serious About Competitive Editorial Analysis, available on Amazon.

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