September Twitter Review: 13 Basic Editing Challenges
Does your editorial content include enough fear factors? Why are solution-oriented ledes more instructive than problem-oriented intros? How is the way you cover conventions the best test of content exclusivity? Why are women better editors than men? Do medical e-newsletters include too much red tape? Is your editorial marketing program in fighting shape?
These are some of the 13 issues tackled in Editorial Solutions, Inc.’s September tweet stream. All the items included are examples of basic concerns often overlooked due to hasty editing. Keep abreast of common challenges by following ESI on Twitter.
Feature articles with solution-oriented leads are preferable to problem-oriented leads. The latter usually review some dilemma of which most readers are aware. Of more value are articles offering instructive answers.
— Howard Rauch (@fogindex8) September 30, 2021
ALL YOU EVER WANTED TO KNOW ABOUT HOW SALESPEOPLE AND EDITORS CAN WORK TOGETHER BUT WERE AFRAID TO ASK is a presentation I made at a 1991 conference. Will we ever resolve this dilemma?
— Howard Rauch (@fogindex8) September 30, 2021
AN HOUR-A-DAY GUIDE TO TRAINING NEW EDITORIAL RECRUITS is available free to B2B managers. Especially useful when working with entry-level staff. Obtain copy via editsol1@optimum.net. Or call (201) 569-7714.
— Howard Rauch (@fogindex8) September 29, 2021
Convention coverage poses true test whereby you or competitors can document exclusivity. For instance, who did best job of interviewing program speakers as opposed to writing story totally based on PR handout.
— Howard Rauch (@fogindex8) September 24, 2021
Evidence of e-news article enterprise is statement confirming author gathered exclusive input beyond PR release. Instead, point out connection with sources was obtained via phone interview or e-mail exchange.
— Howard Rauch (@fogindex8) September 24, 2021
6 Reasons Why Your Content May Not Scare Competitors https://t.co/4qZcC91iiE
— Howard Rauch (@fogindex8) September 24, 2021
Some day customer service phone managers will figure out a way to transfer already received calls to another party where they don’t endure another long wait before finally connecting with the desired party.
— Howard Rauch (@fogindex8) September 20, 2021
Creative B2B editorial managers at multi-publishing firms have learned they can use my book — Get Serious About Editorial Management — as basic reference for in-house training program geared to specific goals.
— Howard Rauch (@fogindex8) September 17, 2021
Work starting soon on my 10th annual B2B e-news delivery study. 50 sites will be reviewed based on exclusive Super Site scoring system. May also include special analysis covering enterprise reporting capability.
— Howard Rauch (@fogindex8) September 17, 2021
Yesterday’s ASBPE excellent “Women At Work . . . ” session addressing harassment issues deserves follow-up meeting focusing on how female B2B managers effectively handle variety of on-the job challenges.
— Howard Rauch (@fogindex8) September 15, 2021
An upcoming ASBPE webinar will address on-the-job mistreatment of female editors. But that’s not always true. At my former job, women were top candidates for senior level slots — better than men by far! Isn’t that true today as well at several B2B firms.
— Howard Rauch (@fogindex8) September 8, 2021
Is your marketing program in fighting shape? Learn via ten-point self-scoring challenge. Many editors swamped with heavy workloads must bypass activity. For details visit Editorial Solutions Performance Insider group site.
— Howard Rauch (@fogindex8) September 1, 2021
Surely B2B editors who thrive on industry snafu articles must be noticing that health care “my chart’ red tape activity is getting out of hand. Content needs to be restricted to urgent messages. And number of complicated pass codes required is getting out of hand.
— Howard Rauch (@fogindex8) September 1, 2021