August Twitter Summary Covers Key Editorial Challenges
August tweets from Editorial Solutions Inc. (ESI) covered hot B2B topics such as staff productivity measurement, editorial burnout signs, and useful ESI books. Of particular note this month is the availability of ESI’s self-scoring Marketing Arsenal. This exclusive 10-factor review deserves immediate attention, considering the heavy competitive activity B2B editors can expect in the months ahead.
Tuesday September 14 I’ll be attending an ASBPE Webinar called Women At Work: Strategies For Navigating Workplace Sexism And Harassment. Look for a summary of this timely event on these pages soon!
In the meantime, be sure to follow ESI’s exclusive Twitter feed to keep up with key B2B topics.
Is your marketing program in fighting shape? Learn via ten-point self-scoring challenge. Many editors swamped with heavy workloads must bypass activity. For details visit Editorial Solutions Performance Insider group site.
— Howard Rauch (@fogindex8) September 1, 2021
Surely B2B editors who thrive on industry snafu articles must be noticing that health care “my chart’ red tape activity is getting out of hand. Content needs to be restricted to urgent messages. And number of complicated pass codes required is getting out of hand.
— Howard Rauch (@fogindex8) September 1, 2021
Editorial Marketing Vacation Sale good through August 31. 40-factor competitive analysis vs. toughest print publisher ($575); exclusive 8-factor online news analysis ($600). For details visit https://t.co/iMmswxOK5g.
— Howard Rauch (@fogindex8) August 25, 2021
B2B editorial competitive activity is about to heat up! My book — Get Serious About Competitive Analysis — prepares you for best attack and defense situations. Still priced at low $15.95. Available from Amazon.
— Howard Rauch (@fogindex8) August 25, 2021
Editors interested in writing Mystery Shopper reports may find much to discuss now via focusing on customer service online departments in their next sweep. If you do so, be sure to in include existing long waiting times.
— Howard Rauch (@fogindex8) August 25, 2021
For those editorial managers seeking accurate way to measure staff productivity, step one is to identify job component time-eaters. I use 6 for print media, 13 for on-line news delivery.
— Howard Rauch (@fogindex8) August 23, 2021
Useful B2B editorial competitive analysis reports should address at least 40 factors. 25 should focus on quality issues. The remaining 15 should zero in on 15 categories where quantitative superiority is mandatory.
— Howard Rauch (@fogindex8) August 20, 2021
According to a new LinkedIn analysis, more entry-level positions are asking for three years of experience. That’s less true in the media job market. And hopefully is not becoming more the case for B2B editing jobs.
— Howard Rauch (@fogindex8) August 20, 2021
Be able to anticipate 14 possible causes of editorial burnout. Most challenging hurdles involve senior staff. My book — Get Serious About Editorial Management — has chapter covering potential dilemma evaluation.
— Howard Rauch (@fogindex8) August 13, 2021
Of 17 B2B editorial ethics hurdles faced daily, the most important is content quality. But other factors also may be helpful in the future. https://t.co/MLMgP0u2nf
— Howard Rauch (@fogindex8) August 4, 2021
July Tweets Prompt Editorial Ethics Reality Checks https://t.co/xbgIGNGbGk
— Howard Rauch (@fogindex8) August 4, 2021
Upcoming article will cover how B2B editors are coping with increased pressure from sales for editorial support. Many report being forced to deliver ad hook splurge. Submit successful remedies to editsol1@optimum.net.
— Howard Rauch (@fogindex8) August 2, 2021