July Tweets Prompt Editorial Ethics Reality Checks
“Who says Church & State is ancient history?” That recent Tweet drew prompt responses from concerned editors. When quid pro quo coverage for ad buys is demanded, snapped one editorial director, “to me it sends a signal the publisher doesn’t believe in their product.”
Another manager admitted that “keeping Church and State apart has become an extremely challenging job.” The key, he said, “is getting creative while maintaining a semblance of editorial credibility.” (Examples of this latter approach will be included in an upcoming feature from Editorial Solutions, Inc.) There also is agreement among some parties that current ethics codes must be strengthened where necessary to preserve content integrity.
Other tweets last month identified a variety of challenges requiring attention. Leading that list is the belief that for the past several months, pandemic activity dominated B2B news sections. This focus may or may not have run its course, but also needing attention are the future of hybrid staffs, the resumption of field trips, competitive ways to market editorial strengths, and improved quantitative performance standards. For further details, stay tuned to my Twitter feed.
While researching Church & State issue article, found, several editors unable to convince publishers that high quality content is key selling point. If you can share remedies, would like to include in upcoming story.
— Howard Rauch (@fogindex8) July 26, 2021
Who Says Church & State Is Ancient History? https://t.co/QCUcq8HRYm
— Howard Rauch (@fogindex8) July 21, 2021
As a follow-up to my recent “Who Sez Church & State Is Ancient History blog” I propose creation of a B2B ethics code totally devoted to marketing matters. Nobody agreed when I first suggested idea. How about now???
— Howard Rauch (@fogindex8) July 15, 2021
The latest push for editors working from home becoming somewhat permanent is the hybrid approach. Article just posted by Online News Association offers plenty of ideas about how to get started: https://t.co/J1sY9TlDUO
— Howard Rauch (@fogindex8) July 15, 2021
Who Sez Church & State Is Ancient B2B History. Maybe what we need now is new slogan for ASBPE ethics committee reflecting the well=earned quality accomplishment that Content Is King . . . not Clown!!!
— Howard Rauch (@fogindex8) July 12, 2021
What is likelihood that editorial performance in digital only environment will be more time-consuming than print ever was? if so, what possible job description short cuts should be considered in terms of hours spent?
— Howard Rauch (@fogindex8) July 12, 2021
What is likelihood that editorial performance in digital only environment will be more time-consuming than print ever was? if so, what possible job description short cuts should be considered in terms of hours spent?
— Howard Rauch (@fogindex8) July 12, 2021
Time to take closer look at whether editorial productivity is greater or lesser via WFH vs. office environment? How many hours per week are devoted to WFH and what do you accomplish in that time period vs. office option?
— Howard Rauch (@fogindex8) July 12, 2021
Quantitative Editorial Job Descriptions Improve Performance Reviews https://t.co/VLoijSsMzq
— Howard Rauch (@fogindex8) July 9, 2021
B2B editorial managers serious about maintaining competitive data should schedule regular news section “scoop analysis.” Objective: track how often you surpass key opposition in being first to post key developments.
— Howard Rauch (@fogindex8) July 9, 2021
More about ‘first & only’ editorial competitive analysis reports. Next time you lead a group workshop, ask audience to quickly make a list of items that reflect your publication’s leadership. The results may surprise you!!
— Howard Rauch (@fogindex8) July 8, 2021
With more businesses returning to normal, you may find useful a report tracking number of days devoted to editorial field trips. Analysis also should show time spent out of town by senior managers vs. other staff members.
— Howard Rauch (@fogindex8) July 8, 2021
At a time when many publishers have cut back on editorial investment, proof that your delivery still surpasses opposition becomes necessity. So create a “First and Only” promotion claiming you’re still the best.
— Howard Rauch (@fogindex8) July 8, 2021
Twitter Review: Pandemic Easing Allows Editors To Tackle Other Deserving Concerns https://t.co/M81eNuMmJU
— Howard Rauch (@fogindex8) July 7, 2021
If you’re involved in B2B editorial management, does your firm sponsor an in-house story-of-the-month contest? It’s a great way to recognize talented staff members, especially if many are still WFH-based.
— Howard Rauch (@fogindex8) July 7, 2021
For those still interested in recruiting B2B editors for entry-level jobs, what outlook can you offer in terms of professional and financial growth? Once upon a time we had a promising story to tell. How about now?
— Howard Rauch (@fogindex8) July 6, 2021
Now is good time to identify ten key B2B editorial management topics requiring coverage. How many of them have been ignored in order to devote increased space to advertiser hook content publishers required?
— Howard Rauch (@fogindex8) July 6, 2021
To a certain extent, Pandemic became a convenient crutch for filling B2B editorial pages. The information was important, but there are plenty of other concerns by passed that require our immediate attention now.
— Howard Rauch (@fogindex8) July 6, 2021