List of E-News Editing Challenges Is About to Get Longer, Tougher To Overcome
Question: What do lack of enterprise, sparseness of end-user coverage, absence of depth, rarity of embedded links, and excess of endless sentences have in common?
Answer: They are all editing shortfalls likely to be found on many B2B e-news sites.
The need for improvement has been suggested for some years in annual 50-site studies Editorial Solutions, Inc., conducts. In a few days, the results of the ninth annual study
will confirm the need for improvement. In fact, ESI will post a list of even more demanding practices the competitive marketplace requires.
Reminders of typical challenges found in the final stages of the study are provided in this month’s tweets report. In addition, you’ll find links to selected articles covering a variety of challenges to worry about. You’ll definitely want to read how past misdemeanors resulted in dismissal of an editor about to assume an important post.
If you find these tweets useful, be sure to follow me on my regular Twitter page for more high-value content.
The article — One Editor-in-Chief Fired? Are You Next? — appearing in current Editors Only issue definitely is a worthy read!!! When asked to comment, I reminded readers that everyone needs a “takedown: policy”https://t.co/SJgi2D6hN7.
— Howard Rauch (@fogindex8) March 30, 2021
Improving future B2B e-news leadership position must be addressed now. First step: hold brainstorming session concerning ways to boost number of high-impact articles based on original interviews rather than rewrite.
— Howard Rauch (@fogindex8) March 29, 2021
Who is most likely to win the coming battle for B2B e-news enterprise leadership? My Phase IX study, when completed next week, will provide some rigid guidelines. Many sites must get serious if they intend to compete.
— Howard Rauch (@fogindex8) March 23, 2021
Phase IX B2B e-news 50-site study update: Of 45-sites analyzed, 12 reached target score above 60.0 (out of possible 100 points). Top score so far: 64.2. Lowest: 48.6. Common stumbling block: enterprise reporting.
— Howard Rauch (@fogindex8) March 22, 2021
When asked to judge B2B news excellence, perhaps we should agree it’s easy to look good if the industry covered overflows with hot news. More credit belongs to those writers who must dig constantly for valid exclusives.
— Howard Rauch (@fogindex8) March 16, 2021
Phase IX B2B e-news 50-site study update: Of 45 sites scored, only seven use two or more links per article. Target average sought: one. Reasonable enough but still unreachable at 20 sites. Three sites use zero links.
— Howard Rauch (@fogindex8) March 22, 2021
Phase IX e-news study update: Of 39 sites reviewed so far, none have reached 60% ERP target. Only three have managed score higher than 40%. ERP = Enterprise Reporting Prominence. Among other things in this case, it reflects unimpressive connection with end-user sources.
— Howard Rauch (@fogindex8) March 12, 2021
Phase IX e-news study update: With 39 sites reviewed (of target 50) conviction gets stronger that headlines should be accompanied by story-telling decks. That opinion applies even to those articles just a few paragraphs long.
— Howard Rauch (@fogindex8) March 12, 2021
30 Options for Increasing Needed Diversity in Editorial Calendars https://t.co/nU5v86jPum
— Howard Rauch (@fogindex8) March 11, 2021
Get Serious About In-House Editorial Training Program should be the title of my next book. One B2B publisher will be making big news soon about its upcoming effort. My book — Get Serious About Editorial Management — has been designated as required reading.
— Howard Rauch (@fogindex8) March 11, 2021
I’m probably violating some long-held rule, but why must B2B editors always use expressions like “said in a statement” when quoting from someone’s PR announcement. Doesn’t “said” alone get the job done???
— Howard Rauch (@fogindex8) March 8, 2021
Mystery Shopping and Ethics Review Are B2B Must-Do Items https://t.co/j77g4q5CDU
— Howard Rauch (@fogindex8) March 2, 2021