December Tweets: Upping the Level of Enterprise in E-News Remains a Challenge
Achieving a more acceptable level of enterprise reporting in e-news remains beyond reach, as noted in several of last month’s tweets. The highest hurdle, confirmed by several Editorial Solutions Inc. (ESI) e-news study updates, involves an inability to deliver substantial end-user coverage. For the first time, ESI’s report evaluated the percentage of total coverage reflecting evidence of enterprise. To be considered satisfactory, 60% of content reviewed would need to show enterprise. At the end of December, none of the sites reviewed had reached this target. In fact, only two of the 26 sites scored by then managed to achieve a score higher than 40%.
December was noteworthy for other important reasons. One was resumption of ASBPE’s excellent webinar program after a long absence. Another was the difficulty many sites continue to have mastering editing basics. ESI’s ninth annual study included special 8-factor basics scoring. The minimum target set was 60 points (out of a possible 100). Of 26 sites reviewed so far, only six made the grade.
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Phase IX e-news study update: Of 25 B2B sites reviewed so far, six reached the 60.0 (out of 100) target. Common practice among top scorers is inclusion of several in-depth news stories using over 500 words.
— Howard Rauch (@fogindex8) December 31, 2020
Next week I will begin review of ten basic e-news editing habits that may need improvement. Focus will be on practices covered earlier this week via my self-scoring profile yes/no quiz. Some answers may surprise you.
— Howard Rauch (@fogindex8) December 31, 2020
Phase IX e-news study update: Are we making best use of embedded links? Formula I use calls for average of at least one link per article posted. On that basis, of 25 10-article sites reviewed, 12 failed to reach goal. How about you??
— Howard Rauch (@fogindex8) December 30, 2020
When reviewing B2B e-news sections, my first concern is impact. Do opening articles always reflect strong universality of interest? Many sites don’t do that. Instead too many lead stories deserve last place in sequence.
— Howard Rauch (@fogindex8) December 24, 2020
Self-Scoring Profile: Common E-News Editing Challenges https://t.co/Hf4Zpf1Xl3
— Howard Rauch (@fogindex8) December 22, 2020
Time To Make Good On Promises of E-News Enterprise https://t.co/I4auMwE9Nb
— Howard Rauch (@fogindex8) December 22, 2020
Still can’t figure out why more B2B web sites don’t list senior editorial staff members.. That practice goes hand on hand with sites that don’t list firm phone numbers. How does either rule facilitate incoming communications???
— Howard Rauch (@fogindex8) December 19, 2020
It didn’t take long to come up with a list of ten common editing goofs to include in next week’s B2B e-news survey update. For this purpose I used a minimum scoring target of 60.0. Of 20 sites scored so far, only 5 reached goal.
— Howard Rauch (@fogindex8) December 17, 2020
B2B e-news enterprise reporting continues to be a lost cause, according to my latest Phase IX study scoring results. Of the 200 articles reviewed so far, 169 could not earn a scoring value higher than “low” or “zero.”
— Howard Rauch (@fogindex8) December 16, 2020
Next Phase IX B2B e-news study update presents scoring data for first 20 sites analyzed. Also included: reminder list of most common basic editing oversights requiring improvement. Biggest flaw as usual: low end-user input.
— Howard Rauch (@fogindex8) December 15, 2020
Five More Ways For Freelancers To Increase Their Business https://t.co/7Apjqw8CqZ
— Howard Rauch (@fogindex8) December 11, 2020
What Is Most Practical Way To Identify Story Sources? https://t.co/UeGaxQAvKa
— Howard Rauch (@fogindex8) December 10, 2020
If your typical e-news package accommodates 10 articles, each article should be from a different source. There should be enough sources available to select that would avoid any unnecessary duplication. If not, you have a real problem.
— Howard Rauch (@fogindex8) December 4, 2020
Phase IX e-news survey update. Based on: 17 sites analyzed so far, 170 articles posted. Each ten item group should average 1 end-user quote per article. End-user total for this group = 43. 6 of the 17 sites posted zero end-user quotes.
— Howard Rauch (@fogindex8) December 3, 2020
In one ethics code where I’ve viewed the policy, every news article should include “as told to” wording confirming an interview between editor and source actually occurred. I agree;; how about you? Seems like rare B2B practice.
— Howard Rauch (@fogindex8) December 3, 2020