December Tweets: Upping the Level of Enterprise in E-News Remains a Challenge

December Tweets: Upping the Level of Enterprise in E-News Remains a Challenge

January 5, 2021 Uncategorized 0

Achieving a more acceptable level of enterprise reporting in e-news remains beyond reach, as noted in several of last month’s tweets. The highest hurdle, confirmed by several Editorial Solutions Inc. (ESI) e-news study updates, involves an inability to deliver substantial end-user coverage. For the first time, ESI’s report evaluated the percentage of total coverage reflecting evidence of enterprise. To be considered satisfactory, 60% of content reviewed would need to show enterprise. At the end of December, none of the sites reviewed had reached this target. In fact, only two of the 26 sites scored by then managed to achieve a score higher than 40%.

December was noteworthy for other important reasons. One was resumption of ASBPE’s excellent webinar program after a long absence. Another was the difficulty many sites continue to have mastering editing basics. ESI’s ninth annual study included special 8-factor basics scoring. The minimum target set was 60 points (out of a possible 100). Of 26 sites reviewed so far, only six made the grade.

For the latest e-news study results and other exclusive coverage, be sure to follow me on Twitter.

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