November Tweets Review: Are Publishers Keeping a Lid On End-User E-news?
The focus of my November tweets was on the early scoring results in Editorial Solutions’ 9th annual B2B e-news study. The 15 e-news sites I have so far reviewed showed disappointing levels of enterprise reporting. Too many of them let vendor-sourced articles dominate their e-news sections. Of the 146 quotes used in this sample, 121 came from vendors. Only 25 were attributed to end-users. Why is this the case? One possibility is that publishers actually prefer to see their e-news sourced from vendors. Another possibility, of course, is a lack of editorial staffing needed to gather in-depth comments from end users.
Aside from these Phase IX updates, November tweets offered a variety of other useful suggestions. Leading that list were my three favorite e-news design practices. Also covered were the competitive benefits of “Look Who’s Talking” tests and a tip for soliciting quantitative data from article sources. Last but not least, be sure to check out four recommendations drawn from a recent ASBPE webinar on achieving digital-first success.
To keep up with regular Editorial Solutions Inc. e-news alerts, be sure to follow me on Twitter.
E-news site design I prefer: (1) Headlines should include deck — even for some smaller items; (2) news section location should be immediately visible — no guessing where it’s at; (3) lead new section with in-depth end-user analysis
— Howard Rauch (@fogindex8) November 30, 2020
The obvious way to improve e-news enterprise reporting is to establish a separate page for end-user coverage. And if you can’t do that, at least settle for existing news sections that open with an in-depth, end-user sourced analysis.
— Howard Rauch (@fogindex8) November 30, 2020
Phase IX B2B e-news survey update. Separate target score of 60.0 covers eight-factor basic editing capability. So far among 15 sites reviewed, only two reached goal. Most of remainder earned 49-55 evaluations.
— Howard Rauch (@fogindex8) November 25, 2020
Phase IX B2B e-news survey update. Standing out from the crowd requires commitment to more end-user sourced news. Target ERP score = 60% of total items posted. Very few sites have come close. Best ERP so far is 53.7%.
— Howard Rauch (@fogindex8) November 25, 2020
Phase IX B2B e-news survey update. Scoring results for first 15 sites reviewed suggest that publishers are insisting that as many articles as possible are vendor sourced. Number of vendors quoted so far = 121. End-user quotes = 25.
— Howard Rauch (@fogindex8) November 25, 2020
Four Requirements for Achieving Digital-First Success https://t.co/vDdU7fLxim
— Howard Rauch (@fogindex8) November 20, 2020
Phase IX B2B e-news study update: Of first 12 sites scored, only 2 reached minimum 60.0 target. 9 others reside in 50-59 territory. Top score of 60 should be cinch to reach. The fact it doesn’t reflects long-time vulnerability challenge.
— Howard Rauch (@fogindex8) November 12, 2020
“Look Who’s Talking” test is useful competitive analysis tool. Report compares success in gathering exclusive quotes from authoritative end-user sources. Variation possible is quoting end-users in terms of authoritative titles held.
— Howard Rauch (@fogindex8) November 10, 2020
Phase IX B2B e-news study calculates Fix-Ir Alert, Minimum score sought is no higher than 20% of items sample reviews. For first 10 sites considered in current report, average score = 40.7%. Factors considered: average sentence length, headline writing, link visibility.
— Howard Rauch (@fogindex8) November 10, 2020
Most sites evaluated so far for Phase IX B@B e-news study have trouble reaching 60.0 basic editing target. Only two of the ten sites reviewed so far made the grade. This pattern usually ends up being par for the course.
— Howard Rauch (@fogindex8) November 10, 2020
First 10 B2B e-news sites scored during Phase IX delivery study bomb in terms of enterprise reporting prominence (ERP), Target score: at least 60% of posted items. Average score by reviewed 10 = disappointing 28.4%,
— Howard Rauch (@fogindex8) November 10, 2020
Most B2B e-news sites I review can’t achieve my target score of 60. Major hurdle is enterprise reporting absence. But there are other basic shortfalls deserving attention. I’ll discuss some of these in a series beginning next week.
— Howard Rauch (@fogindex8) November 6, 2020
According to early scoring results of Editorial Solutions, Inc. 9th annual e-news study, enterprise reporting continues to be in short supply. Of the 60 articles reviewed so far, 56 earned a rating no higher than “low.”
— Howard Rauch (@fogindex8) November 3, 2020