April Tweets: Eighth Annual E-news Study Finds Basic Editing Lessons Still Unlearned

April Tweets: Eighth Annual E-news Study Finds Basic Editing Lessons Still Unlearned

May 5, 2020 Uncategorized 0

Enterprise reporting deficiency was the leading shortfall observed by 50 B2B sites analyzed in the eighth annual e-news delivery study from Editorial Solutions, Inc. Most articles reviewed lost 35 to 40 points when the study’s new Enterprise Reporting Prominence (ERP) calculation was applied. But several other basic types of errors prevented the final overall scores of all sites from reaching the study’s basic target score of 80 out of a 100 points. These shortcomings included photo captions that lacked story-telling value and quoting identical sources in story after story rather than seeking out new authoritative sources.

As you’ll see, several items in April’s tweets report document progress in gathering information for this year’s annual study. Also offered: exclusive coverage of an ASBPE workshop on the impact of COVID-19 on B2B editorial practice.

If you find these tweets informative, be sure to follow my regular twitter feed.

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