Study Results Underscore Ways to Improve B2B E-News
To be effective, B2B online news sections must deliver high-impact coverage. Unfortunately, many B2B websites are falling short of the mark. As documented in my ongoing analysis as part of Editorial Solution’s 8th annual e-news study, some common, basic hurdles continue to hold back these publications. Those hurdles include endless run-on sentences, overlooked key story angles, and excessive attention paid to minor personnel announcement details.
My tweets during March have focused on study results to date. If you like what you see here, be sure to follow my twitter feed. (For even more detail and valuable advice for B2B editors and writers, follow the link in my last tweet below.)
Despite the many past reviews of Fog Index principles, many e-news articles remain burdened by non-stop endless sentences. For those who may have missed my most recent FI blog, review https://t.co/IWJ3Ei6GVv when time allows.
— Howard Rauch (@fogindex8) March 31, 2020
During the current crisis, reaching out to sources obviously is no cinch. But somewhere down the road, there is a useful article worth attempting advising our readers how best to improve availability when times are tough.
— Howard Rauch (@fogindex8) March 30, 2020
B2B 50-site e-news survey update: 45 sites have been scored. Common editing flaw — many personnel announcement items should be rewritten to reflect less personal background, more reader value.
— Howard Rauch (@fogindex8) March 20, 2020
Annual B2B e-news survey finds common drawback to be analysis shortfall. In many cases, extra digging would have unearthed superior information unavailable elsewhere. Competitively speaking , many sites must do better.
— Howard Rauch (@fogindex8) March 19, 2020
B2B 50-site e-news survey update based on input from 44: Of 440 articles reviewed, 230 earned “high” for impact; 150 = “medium”; 70 = “low;” 12 sites clearly were on the bottom rung (usual reason: obvious vendor PR rewrite).
— Howard Rauch (@fogindex8) March 19, 2020
Based on e-news analyzed during Editorial Solutions, Inc. 8th annual 50-site study, one thing is clear. Many e-news writers still need a brevity course. Of 420 articles scored so far, 150 — 33.1% — couldn’t avoid endless sentence flow.
— Howard Rauch (@fogindex8) March 16, 2020
8th annual B2B e-news study total update from 42 sites (8 more to go): only four reached ERP (Enterprise Reporting Prominence) score of 60.0%. Still maintaining best score position: Retail Dive’s 70.4%.
— Howard Rauch (@fogindex8) March 16, 2020
8th annual B2B e-news study second half update: data from 17 sites (8 more to go). Of that 17, nobody could come close to achieving Enterprise Reporting Prominence score of 60.0%. Highest ERP score managed: 39.5%.
— Howard Rauch (@fogindex8) March 16, 2020
Want To Calculate Your Enterprise Reporting Score? Begin By Defining Three Values https://t.co/kW3KZIy8kU
— Howard Rauch (@fogindex8) March 12, 2020
Learn how to estimate your e-news strength via Enterprise Reporting Prominence (ERP) calculation:https://t.co/VffcDHdKNA
— Howard Rauch (@fogindex8) March 10, 2020
Now here’s help in coping with common editorial management challenges — for less than $10.https://t.co/0sJ8ijIbp6
— Howard Rauch (@fogindex8) March 9, 2020