Study Results Underscore Ways to Improve B2B E-News

Study Results Underscore Ways to Improve B2B E-News

March 31, 2020 Uncategorized 0

To be effective, B2B online news sections must deliver high-impact coverage. Unfortunately, many B2B websites are falling short of the mark. As documented in my ongoing analysis as part of Editorial Solution’s 8th annual e-news study, some common, basic hurdles continue to hold back these publications. Those hurdles include endless run-on sentences, overlooked key story angles, and excessive attention paid to minor personnel announcement details.

My tweets during March have focused on study results to date. If you like what you see here, be sure to follow my twitter feed.  (For even more detail and valuable advice for B2B editors and writers, follow the link in my last tweet below.)

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