Expanding Editorial Duties Headline February Tweets
Now is a good time for B2B senior editors to diversify beyond their usual job description. According to senior management, editorial involvement in marketing and other non-editing functions must be considered.
This need apparently prompted the upcoming April MediaGrowth Summit to include “The B2B Editor as Strategic Asset” workshop. Thinking along these lines is clearly reflected in February’s Twitter report below. A key point to address, however, is that with the growth of online media, editors already are wearing many more hats than in the past. Any plan to further expand editorial duties should take this into account.
For additional thoughts on this topic, check out the following Tweet report. And if you like what you see, be sure to follow me on Twitter.
“The B2B Editor As Strategic Asset” is a timely workshop scheduled during the April MediaGrowth Summit/20/20. I’ve always supported editorial job diversification benefits. But maybe we’ve reached a breaking point in terms of editor ability to handle even more responsibilities.
— Howard Rauch (@fogindex8) February 6, 2020
Diversified Editorial Job Descriptions: Enough Is Enough https://t.co/xxkajcmHrJ
— Howard Rauch (@fogindex8) February 24, 2020
According to my Editorial Marketing Arsenal self-scoring profile, at least 10 marketing hats are ready for wearing. Top managers claiming editor asset potential is underused are probably overlooking possibilities ready for activation.
— Howard Rauch (@fogindex8) February 18, 2020
Editors Can Help Deliver Effective Promotion Newsletters https://t.co/e49otNIHwA
— Howard Rauch (@fogindex8) February 6, 2020
On the subject of whether editorial job descriptions must be be expanded beyond standard tasks. my vote is thumbs down. In fact, several self-scoring profiles I’ve developed confirm there already are enough hats that must be worn.
— Howard Rauch (@fogindex8) February 10, 2020
Key reason why some B2B e-news editors don’t worry about enterprise deficiency is that competitors are in the same boat. Opposing sites also rely primarily on PR fill due to lack of staff support needed to raise content quality level.
— Howard Rauch (@fogindex8) February 26, 2020
Have now analyzed 38 e-news sites for my annual B2B 50-site study. Of the 13 sites articles reviewed since my previous report, only one was able to achieve the target 60.0% ERP (Enterprise Reporting Prominence).
— Howard Rauch (@fogindex8) February 21, 2020
For those who’ve not been following California law impact on freelancers, this Folio article will bring you up to date.https://t.co/vNM4HZwiKp Apparently other states have similar bills under consideration.
— Howard Rauch (@fogindex8) February 18, 2020
Recently asked to write article about perils of over-hooking editorial calendar. Can’t handle it now, but bet there are still plenty of examples of “advertiser first:” line-ups. Let me know if interested in being interviewed for this project.
— Howard Rauch (@fogindex8) February 17, 2020
During current B2B e-news study, continue to detect examples of “dubious bylines.” This occurs when author attaches own signature to lightly rewritten source material. Alert competitors are always on lookout for such snafus.
— Howard Rauch (@fogindex8) February 17, 2020
Expanded competitive analysis projects are available starting this week. Separate report critiques headline writing strength/weakness. New online analysis will focus on how to improve enterprise reporting prominence (ERP).
— Howard Rauch (@fogindex8) February 3, 2020