Expanding Editorial Duties Headline February Tweets

Expanding Editorial Duties Headline February Tweets

March 6, 2020 Uncategorized 0

Now is a good time for B2B senior editors to diversify beyond their usual job description. According to senior management, editorial involvement in marketing and other non-editing functions must be considered.

This need apparently prompted the upcoming April MediaGrowth Summit to include “The B2B Editor as Strategic Asset” workshop. Thinking along these lines is clearly reflected in February’s Twitter report below. A key point to address, however, is that with the growth of online media, editors already are wearing many more hats than in the past. Any plan to further expand editorial duties should take this into account.

For additional thoughts on this topic, check out the following Tweet report. And if you like what you see, be sure to follow me on Twitter.

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