Now You Can Calculate Your Level of Enterprise Reporting
If your enterprise reporting effort surpasses competitors, a new calculation—Enterprise Reporting Prominence (ERP)—can support your claim. ERP indicates the percentage of total e-news content in a current ten-article review that incorporates visibly measurable enterprise reporting.
ERP applications were a featured topic in January’s tweets. According to the latest scoring data from my 8th annual 50-site e-news study, most B2B efforts exude enterprise vulnerability. Of the 32 sites reviewed so far, only four have managed to reach my ERP target of 60%. In fact, 26 sites are stalled below 40%. The best showing of 70% was achieved by Industry Dive‘s retail edition. With only 18 sites remaining to be scored, it seems doubtful that anyone will echo Industry Dive‘s accomplishment. This month’s Tweet report also includes several other editorial management tips.
Get ready to make improved ERP (Enterprise Reporting Presence) a top concern. The concept will be discussed in detail later this week when I post half-time analysis results of my 8th annual B2B e-news delivery study. Stay tuned!!!
— Howard Rauch (@fogindex8) January 13, 2020
Key B2B realities preventing editorial enterprise expansion are limited funding and time management. We can’t do much about the former; the latter is another story. I will be offering a service shortly that addresses the time issue.
— Howard Rauch (@fogindex8) January 13, 2020
Enterprise Reporting Presence (ERP) is a new calculation that will appear in all future competitive analysis reports. At least 60% of posted e-news should reflect extra story-gathering effort. Many B2B sites can’t pass that test.
— Howard Rauch (@fogindex8) January 10, 2020
Written tests we include as part of our editorial hiring process should double as providing information about employer and jobs available. There are ways to work those details into true/false and multiple choice questions.
— Howard Rauch (@fogindex8) January 10, 2020
The editorial competitive analysis future may compare number of posted direct quotes obtained via original interviews vs. number excerpted from PR announcements. Right now, there is too much of the latter in many cases.
— Howard Rauch (@fogindex8) January 7, 2020
Of 250 articles reviewed so far during annual B2B e-news delivery study, 89 could not earn a full score. Key issue is absence of necessary deck. And many times when deck does appear, it just duplicates headline message.
— Howard Rauch (@fogindex8) January 3, 2020
B2B publishers mapping 2020 editorial strategy must consider that enterprise reporting superiority is up for grabs. Existing widespread shortfall is clearly confirmed via early scoring results from my 8th annual e-news study.
— Howard Rauch (@fogindex8) December 31, 2019
Many editor-in-chief personal columns need to go the extra mile if the goal is building a loyal readership. Where many editors fall short sometimes is writing columns that suggest they are observers rather than industry insiders.
— Howard Rauch (@fogindex8) January 28, 2020
According to latest results of my 8th annual study, most B2B e-news posts lack sufficient enterprise-packed content. Of 32 sites scored so far, only 4 reached the 60% goal; 26 are drifting below 40%. Lowest score to date: 10.1%.
— Howard Rauch (@fogindex8) January 28, 2020
Undoubtedly wise choice to have Industry Dive exec deliver keynote address at upcoming ASBPE annual conference. An ID e-news site is top scorer so far in my annual 50-site study’s enterprise reporting achievement category.
— Howard Rauch (@fogindex8) January 23, 2020