October Tweets Reflect Continuing Challenges for B2B News Sites

October Tweets Reflect Continuing Challenges for B2B News Sites

November 4, 2019 Uncategorized 0

You’re probably familiar with the overworked expression, “if it ain’t broke don’t fix it.” But how about the spin-off version: “If it’s already broke, can you save it somehow?”

The latter dilemma confronts me every year when it comes time to summarize findings of my annual B2B e-news delivery summary. The 11 sites scored as of this writing, out of an eventual total of 50, so far reflect the reality demonstrated in past studies that enterprise reporting is an elusive ingredient. But there are other troublesome holdover practices that newsletter editors continue to ignore. Leading the list is the tendency to use e-news space as a camping ground for vendor announcements. Perhaps these items have merit, but the space they take up could be better used for significant end-user coverage.

October’s tweet review presents day-by-day encounters with news glitches provided by the first 10 sites scored in Editorial Solutions’ eighth study. Ordinarily, these monthly tweet summaries are arranged in reverse chronological order, from newest to oldest. But this month, the tweets are arranged from earliest to latest, so you can follow along as the results accumulate.

Ultimately, our report will reflect input from a total of 50 B2B sites. The overall study target, using a newly revised scoring system, is 60.0. Only two sites have reached the target so far. Feel free to watch as I progress through the remaining 39 websites to be studied by following me on Twitter!

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