September Tweets Feature Personnel Management Tips
Written tests used to screen new editorial staff recruits should provide a learning experience to job candidates. And looking ahead, when newcomers reach senior level positions, is there a guaranteed next step in terms of career potential? These are just two of the personnel practice suggestions found in September’s tweets.
Earning the gripe-of-the-month honor is the way some B2B web sites completely ignore “contact us” communications from site visitors. I’ll provide more details about this shortcoming in an upcoming feature article.
Of particular note this month, my book, Get Serious About Editorial Management, is now available in E-book format from Amazon for just $9.99. Down the road, I’m considering a new book devoted to editorial marketing strategy.
In the meantime, if you like what you see here, be sure to follow me on Twitter.
If a written test is a regular part of your screening process, make it a learning experience. That usual paragraph packed with goofs to be found can also use several sentences that describe opportunity to handle challenging assignments. field trips and other on-the-job info!!
— Howard Rauch (@fogindex8) September 18, 2019
Do your senior editors have next step forward in terms of promotions?During one B2B multi-publisher’s rapid growth period, entry level candidates could reach senior posts within three years. Beyond that, you must debut expanded responsibilities that justify upward mobility.
— Howard Rauch (@fogindex8) September 26, 2019
When I first started job as B2B editor, one company’s annual sales meeting always included a workshop covering best ways to pitch editorial assets — like quality — during sales calls. Perhaps more companies could offer a refresher devoted to strength/weakness recognition.
— Howard Rauch (@fogindex8) September 23, 2019
Folio Show just added a “do more with less” workshop that’ editors should plan to attend. One practical way to fulfill content quotas: devote additional space to product item round-ups. This category always earns highest “A” ratings in annual A-B-C readership studies I’ve done.
— Howard Rauch (@fogindex8) September 12, 2019
If I were looking to apply possibly devastating editorial superiority claims, I would compare field presence vs opposition. Many editors report being chained to home base by overwhelming workloads. Be sure you’re not being outgunned travel/wise by alert competitors.
— Howard Rauch (@fogindex8) September 23, 2019
Beware of “can we help you?” offers websites offer. Usually e-mail administrators supervising incoming requests really mean it. Other times the message never reaches the intended party. Some point in the future, I’ll post an article about this snafu on my Web site. Interested?
— Howard Rauch (@fogindex8) September 19, 2019
Get Serious About Editorial Management Now Available as E-Book https://t.co/WysngOkZtV
— Howard Rauch (@fogindex8) September 23, 2019
I may begin writing a book for publishers describing basic editorial marketing strategy. The information would be especially useful for newly-promoted sales execs who would now be expected to supervise editorial direction. Do you like the idea?? E-mail editsol1@optimum.net.
— Howard Rauch (@fogindex8) September 12, 2019
How about an idea different from the separate ethics code devoted to marketing I suggested? What we really could use is a B2B editorial marketing manual that applies a positive approach to topics usually addressed negatively in existing ethics codes.
— Howard Rauch (@fogindex8) September 11, 2019
Good example of editorial/sales teamwork is joint industry trends presentation before selected list of advertisers and prospects. But many publishers are not prepared to do so because they’ve yet to develop suitable content that would attract an audience.
— Howard Rauch (@fogindex8) September 5, 2019