August Tweets Uncover the Ethical Issues Behind B2B Teamwork
Increasing signs of editorial-sales teamwork reported by B2B publishers may create new ethical complications for editors. This trend’s possible impact was highlighted last month in my posts on Twitter. As an editor, what can you do about it? Here’s one idea: create an enforceable in-house ethics code devoted to an array of potential conflicts with marketing. Watch this site for a forthcoming article devoted to that topic.
August’s tweet package also addressed a “responsiveness” dilemma, the demise of Church & State thinking, and seven readability formula weaknesses. If you like what you see here, be sure to follow me on Twitter.
In view of changing relationships favoring editor/sales teamwork, more publications need to create home-made editorial ethics codes.https://t.co/CJzBKCu5Wd
— Howard Rauch (@fogindex8) August 27, 2019
Current Folio coverage of possible Church/State policy demise is well done. https://t.co/WFJNVW1U0A But there is an additional side to the story — involving important editorial ethics considerations — that’s yet to be heard. I and perhaps some friends will fill you in soon.
— Howard Rauch (@fogindex8) August 23, 2019
When B2B ethics disputes arise, typical focus involves ediitorial/sales clashes. In fact, many additional integrity snafus emerge due to editor vs. editor snafus. I hope to cover all the bases in an upcoming news focus devoted to ethical concerns.
— Howard Rauch (@fogindex8) August 19, 2019
Am considering regular coverage of B2B editorial ethics concerns at my website or some other way. Qualified background includes ASBPE participation as ethics committee chair plus long-held VP editorial post with B2B publisher. Send coverage suggestions: editsol1@optimum.net.
— Howard Rauch (@fogindex8) August 16, 2019
Lack of “responsiveness” to calls for comment on editorial ethics issues is common for 2 reasons: (1) fear of repercussion from above; (2) swamped day jobs squash attempts to offer feedback about pending disputes.
Be prepared! Alleged Church/State demise may create more unrest— Howard Rauch (@fogindex8) August 14, 2019
B2B editors have a “responsiveness” hurdle requiring attention. The shortfall occurs because many of us no longer can take time to respond to posted articles addressing critical issues. Feedback absence is a bad thing, especially when ethics/inegrity disp;utes are involved.
— Howard Rauch (@fogindex8) August 14, 2019
As an ongoing fan of readability formula value, I disagree with the accompanying article offering a contrary view. https://t.co/YmOdhpCx4T The author is on target to a certain extent but possibly off base with his list of seven readability formula weaknesses. What do you think???
— Howard Rauch (@fogindex8) August 8, 2019
Recent article claiming editors should avoid any marketing role has questionable merit: https://t.co/7ZLOtEukzp Church/State separation is more achievable — or should be — in larger organizations. And in many cases, editors can make valuable contribution to marketing plans.
— Howard Rauch (@fogindex8) August 7, 2019