February Tweets Focus on Improving Editorial Skills
Custom editorial studies designed to sharpen editing skills in three key areas headlined February Tweets from Editorial Solutions, Inc. B2B editors can now choose among offers covering headline writing, competitive analysis, and effective use of Fog Index principles. Each of these custom reports can include a comparison with the competition. For additional information about these reports, email me at editsol1@optimum.net. And if these tweet summaries are helpful, be sure to subscribe to my Twitter feed.
How well do you fact-check your content? During my archives review, I came across this article written in 2015 for a Content Marketing Institute publication. For folks wishing to improve fact-checking procedures, this article still is a worthy read! https://t.co/23bLWU8vM2
— Howard Rauch (@fogindex8) February 28, 2019
When comparing publication strengths/weaknesses vs. tough opposition, first stop should be editor’s personal column. Among other things, Look for signs that industry knowledge is lacking. https://t.co/rjHH696ZPk
— Howard Rauch (@fogindex8) February 12, 2019
Special coverage of how to improve readability by following Fog Index principles is now posted at my Web site https://t.co/aAYyGEKkHl This service is available to one and all because evidence exists that for many editors, brevity remains a foreign language.
— Howard Rauch (@fogindex8) February 25, 2019
Use 7-Factor Analysis to Judge Front Cover Story-Telling Success https://t.co/qwwWhLxS3n
— Howard Rauch (@fogindex8) February 20, 2019
When headline writing is reviewed, first thing to do is dump excess two- and three-word labels. Especially bad — labels attached to head shot photos deserving story-telling statements. For more info,, check out my new analysis offer: https://t.co/3DQmqQdaWh
— Howard Rauch (@fogindex8) February 20, 2019
Based on my recent e-news study, over 50% of articles posted ignored Fog Index principles. Apparently lots of folks remain unfamiliar with how FI resolves writing simplification issues. So I am offering a refresher course at a site yet to be determined. Stay tuned for details.
— Howard Rauch (@fogindex8) February 18, 2019
Coming soon: total headline “covered vs. discovered” analysis. Find out if your heads miss the boat when it comes to delivering up front story-telling value. Special attention to front cover story lines and chief editor columns. See announcement next week for more details.
— Howard Rauch (@fogindex8) February 15, 2019
Beware of buried fog! Fox Index prefers average sentence length of 20 words. Suggested practice: offset long words with shorter ones. But that can result in misleading scores. Quite often, 20 ASL efforts don’t account for foggy outbursts of 40-50-word sentences.
— Howard Rauch (@fogindex8) February 15, 2019
Use 3 tests when judging headline story-telling value: (1) Article reflects what was discovered rather than what was covered. (2) Could submitted head have been written without covering the article assigned. (3) especially for covers . . . no labels; all heads use active verbs.
— Howard Rauch (@fogindex8) February 8, 2019
Melissa Chowning’s article in Publishing Executive about urgency of editorial investment is must reading. . In essence, we are urged to raise content level from good to great. I wonder how we can do that if our advertisers don’t see need to buy in? https://t.co/vnVMqoYDgR
— Howard Rauch (@fogindex8) February 6, 2019
Will you survive the next recession? See how, publisher Bill Dunkerley addresses tough question head-on. Obvious answer: top quality performers will wage big-time competitive analysis war vs. weak foes.. There’s certainly enough vulnerability to exploit. https://t.co/jonWRrgodl
— Howard Rauch (@fogindex8) February 28, 2019