Variety of Performance Challenges Topped December Tweets
Technical snafus galore put a huge damper on my personal performance during December. Glimmers of that experience are reflected in my monthly Twitter highlights summary. This edition’s Tweet round-up also includes alerts about a coming combination of Editorial Solutions blogs and at least one new book that will address best ways to strengthen online news delivery. If you like what you see here, keep following me on Twitter for the latest details.
For those of you who track editorial performance in terms of hours spent per task, be sure to isolate time devoted to technical support. Time required to resolve snafus sometimes reaches frightening levels. “Reading” is another activity that is more of a time-eater than we think.
— Howard Rauch (@fogindex8) January 2, 2019
Starting to gather information for my third B2B book — possible title: Get Serious About Online Media Management. Will include summaries of two important studies covering e-news competitive analysis and content management. Plus plenty of revealing tables. Suggestions welcome!!!
— Howard Rauch (@fogindex8) December 31, 2018
E-news introductory paragraphs should reach a key story point within the first ten words — and the sooner together. During my Phase VII annual e-news study, I found dozens of cases where key points were buried behind barely related anecdotal information.
— Howard Rauch (@fogindex8) December 18, 2018
New series coming next month — Competitive Editorial Analysis 101 — based on excerpts from my B2B book — Get Serious About Competitive Editorial Analysis. Included: several snafu examples pulled from several cirremt B2B e-news sections. Revised scoring tables will apply.
— Howard Rauch (@fogindex8) December 18, 2018
My thinking cap is on!! Twitter follower asked how best to measure digital editor performance. With print media, pages or inches are okay if total workload delivery per editor is sought. But digital is more elusive because there are at least a dozen job components involved.
— Howard Rauch (@fogindex8) December 11, 2018
Anyone interested in improving their ethics code should reviews Buzfeed’s updated version. In the past while ASBPE’s ethics committee chairman, I found several passages to be a useful B2B reference. https://t.co/7oBMGvBDWa
— Howard Rauch (@fogindex8) December 10, 2018
Native Advertising Institute’s latest study warns: “Too many publishers, more or less, keep operating in a grey or even black zone. 14% do not label native advertising at all, up from 10% last year.” 34% of respondents name poor labeling as the “second biggest” native ad threat.
— Howard Rauch (@fogindex8) December 10, 2018
“Native Advertising Trends 2018 — the Magazine Industry” is the latest data-packed report produced by Native Advertising Institute. True to form, the report is glowing in terms of outlook. On the other hand, specific info is lacking on B2B media participation in this trend.
— Howard Rauch (@fogindex8) December 10, 2018
Editorial managers fighting uphill battles for better travel budgets should support their case via detailed performance datat. Show how many important pages are based on each trip. Also offer breakdown of percentage of travel devoted to individual reader visits vs. conventions.
— Howard Rauch (@fogindex8) December 7, 2018
An important competitive editorial analysis factor often overlooked is field trip productivity. Are your staff road trips paying off in terms of superior content? Or is the opposition leaving you at the gate, especially, where coverage of major events is concerned?
— Howard Rauch (@fogindex8) December 5, 2018
“Scoop analysis” is a worthy practice. Use it often when measuring editorial content vs. opposition. Reports reveal extent to which news coverage is based on investigative reporting and/or exclusives. Equally worthwhile: comparing number of feature pages each top editor writes.
— Howard Rauch (@fogindex8) December 3, 2018
At least 60% of posted B2B e-news should reflect editorial enterprise Editorial Solutions, Inc. new analysis reveals whether or not you or competitors come close to reaching that target. https://t.co/E2O1BwrhJy
— Howard Rauch (@fogindex8) December 3, 2018