November Tweets Stress At-Show Issue Enterprise, Diverse Editorial Menu
November’s top Tweets included importance of fielding enterprise-packed at-show issue content. Offering diverse editorial content is a key way to reach that goal. There are at least 30 content options at your disposal.
Also of special interest in November: A preview of new 15-factor scoring system covering online news quality, plus details about a thorough revision of Editorial Solution’s e-news scoring system, aimed at identifying and assessing common basic editing shortfalls. If you like what you see here, follow me on Twitter.
Sometimes publishers & editors clash when planning at-show issue editorial content. Publishers lobby for lots of standard show focus pages. Editors prefer more high-readability articles that don’t duplicate what convention program already includes. I vote for the latter approach.
— Howard Rauch (@fogindex8) November 29, 2018
Every so often, conduct an editorial diversity study to see how you match up vs. competition. For example how often do you run Q&A interviews, roundtables or quizzes? These are among the 30 diversity options I track for clients during company-wide studies.
— Howard Rauch (@fogindex8) November 28, 2018
Most common B2B headline-writing oversight I observed when judging industry award evens is absence of story-telling numbers. Check out entire list via accompanying link: https://t.co/Q1E1uWQugT
— Howard Rauch (@fogindex8) November 27, 2018
40-50% of B2B e-news articles reviewed in Editorial Solutions, Inc. annual studies allow basic editing snafus. Is your competition’s site as well as your own among them? Learn more via our current online analysis offer.https://t.co/E2O1BwrhJy
— Howard Rauch (@fogindex8) November 26, 2018
My B2B book — Get Serious About Competitive Editorial Analysis — lists 25 factors to score during a strength/weakness match-up with tough opposition. If you don’t have a scoring system in place yet, hold staff brainstorming session to get the job done.
— Howard Rauch (@fogindex8) November 15, 2018
My latest blog urges advertising decision makers to place more value on B2B e-news sites offering original content flow. Editorial Solutions, Inc. recommends initial enterprise reporting reaching at least 60% of total news posts. Comments invited, How will ad folks respond?
— Howard Rauch (@fogindex8) November 14, 2018
My 15-factor online news scoring system focuses on common negative editing practices. For instance, first sentence should reach key story point immediately. But if that sentence uses source first/news later structure. 50 words may be wasted before key point arrives.
— Howard Rauch (@fogindex8) November 13, 2018
15-factor approach to scoring e-news quality being tested. My print media analysis projects use 25-factor scoring. Several items apply equally to online media. Some don’t — like “contents page:” and “last editorial page.” Among new items: abolish use of “staff-written” byline.
— Howard Rauch (@fogindex8) November 12, 2018
For those of you who don’t recall, my e-news studies seek an End-User Visibility (EUV) average of at least one quote per article. Should be cinch, right? However of 50 sites analyzed in Editorial Solutions, Inc. Phase VII e-news delivery study, only five reached the target.
— Howard Rauch (@fogindex8) November 5, 2018
Pilot study calculating B2B e-news editorial enterprise found troublesome relationship between low performance and inability to connect with core readers. For the collective group reviewed of 47 sites, only two reflected consistent success in gathering end-user input.
— Howard Rauch (@fogindex8) November 5, 2018