Match Your E-News Content Effectiveness Against B2B 50-Site Phase VII Survey

Here’s your chance to match your e-news effectiveness against 50 sites analyzed during Editorial Solution’s recently completed Phase VII online delivery study. Be sure to take advantage of this opportunity to compare your take-away value against top performers as well as pack-trailers. In particular, pay attention to data covering evidence of enterprise and ability to connect with end-users.

The target minimum score established for this study was 80 out of a possible 100 points. The highest score reached was 67.5. Only 13 sites climbed beyond 60. The target Fix-It Alert score (FIA) for this study was 20% or lower. FIA reflects the percentage of factors that require improvement. Only nine sites stayed within the required limit. From a competitive analysis standpoint, these findings suggest vulnerability.

Results of ESI annual e-news studies ordinarily are available only to members of my LinkedIn group, Editorial Solutions Performance Insider. This year I have expanded the distribution because future studies will be based on a totally revised scoring system. A partial description of the key changes is described in an announcement appearing elsewhere on this site.

For further details about ESI surveys or other services, e-mail me at editsol1@optimum.net.

Download the Revised Phase VII results here.