Top Editorial Management Tweets in August
If you find value in my posts here on the Editorial Solutions website, take a look at my Twitter account. You’ll find lot of quick tips for B2B editorial managers.
What follows is a sample of representative tweets from August (along with one from July). If you like what you see, subscribe to my feed! (Hint for those unfamiliar with Twitter—it’s totally free.)
Can we agree that an online B2B news section’s opening article should reflect enterprise? What are those editors thinking who begin instead with an unedited puff piece? Unfortunately, it’s no surprise. In my current e-news study, 40% of articles reviewed lack originality.
— Howard Rauch (@fogindex8) August 20, 2018
A “long words to short words” list tailored to the industry your publication covers is a must-have project. Fog Index theory suggests an article’s hard word presence should not exceed 10%. Endless quotes included in PR announcements often are packed with unnecessary vocabulary.
— Howard Rauch (@fogindex8) August 18, 2018
‘Scoop analysis’merits a regular B2B editorial management check, especially where online news is concerned. Reports covering who posted what development first could have sobering impact on your competitive position. Your review should not be restricted just to other B2b pubs.
— Howard Rauch (@fogindex8) August 13, 2018
Key fact-checking pitfall: online editors who eagerly post articles initially appearing elsewhere assuming accuracy is error-free. Three “red flags” should be addressed in any facts-management policy. For details, see my article: https://t.co/O6SXCxZlcS
— Howard Rauch (@fogindex8) August 7, 2018
Every so often, run a sentence flow analysis to check if your writing has drifted towards foggy side. Here’s how: For every article in your current issue’s news section, record each sentence’s word count. If average sentence length is 25.0 or higher, defogging time has arrived!!
— Howard Rauch (@fogindex8) August 2, 2018
Math facts for B2B editors: All pages carrying editorial content need illustrations; if goal is beyond reach; limit all-type pages to ten % of total. Pages/graphics ratio should be at least 2.0. More graphic guidelines in my book: Get Serious About Competitive Editorial Analysis
— Howard Rauch (@fogindex8) July 25, 2018
If you like what you see here, check back at the end of September, when I’ll post my top tweets from next month. Or better yet, just follow me on Twitter.