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Editorial Tips & Insights

The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.

Diversified Editorial Job Descriptions: Enough Is Enough

Next April’s MediaGrowth Summit 20/20 includes a workshop of note for Editorial Solutions readers: “The B2B Editor As Strategic Asset.” Anyone concerned with the well-being and future development of business-to-business[…]

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February 21, 2020 0

Rigid Editorial Performance Standards Usually Don’t Work

For years many B2B publishers have sought editorial benchmarks that would allow more accurate measurement of editorial staff performance. And despite good intentions, many such efforts have misfired. So one[…]

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February 6, 2020 0

Editors Can Help Deliver Effective Promotion Newsletters

Does your company send a monthly newsletter to key consumer press contacts summarizing the hottest stuff you’ve just published? Do you also have a newsletter reaching your promotion list that[…]

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February 5, 2020 0

Special Offer: Prove Your Online or Print Competitive Power

Proving editorial superiority over your competitors—whether online or in print—is no cinch. You’ll need detailed quantitative analysis of your content’s enterprise, impact, end-user input, and readability. Get the proof you need with Editorial Solutions’ custom reports. Choose among offers covering just your content or add a competitive match-up.

Do Your Headlines & Cover Lines Excel?

Headlines and coverlines can make or break your battle against competitors. Let ESI show you how well your headlines work, either on their own or in comparison with those of your competition.

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Document the Power of Your Print Publication

Learn the strengths and weaknesses of your magazine with a detailed quantitative study from Editorial Solutions Inc. For added value, ask about a comparison with your top competitor.

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Get In-Depth Analysis of Your Online News

Find out if your e-news makes the grade. With unparalleled expertise gained from seven years of online news performance studies, ESI can analyze and grade your news performance and help your website news section reach peak fighting shape.

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Get Serious About Your Career!

Build up your editorial expertise with these two essential books

If you’re serious about advancing your editorial career, Get Serious about Competitive Editorial Analysis and Get Serious About Editorial Management are written specifically for you. Required reading for both new and seasoned business-to-business editors.  


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Editorial Solutions for B2B Media and Content Marketing Problems

Founded by veteran publishing executive Howard Rauch, Editorial Solutions specializes in competitive analysis reports, performance studies, tailored in-house training, in-depth critiques of content, and ongoing consulting.

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