Editorial Tips & Insights
The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.
Question: What do lack of enterprise, sparseness of end-user coverage, absence of depth, rarity of embedded links, and excess of endless sentences have in common? Answer: They are all editing[…]Read more
When planning your annual editorial calendar, how much thought do you give to diversity of form and content? During annual company-wide studies for some clients, I have identified as many[…]Read more
Mystery shopping articles—once a popular focus by retail editors—could now provide an important response to sagging customer service practices. Also deserving a renewed focus are B2B ethics practices that may[…]Read more
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