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Editorial Tips & Insights

The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.

Eight Ways to Upgrade Your E-News

Heavy-hitter e-news managers regularly use eight or more editorial enhancements in every posted article. Unfortunately, according to early results of my 8th annual e-news study, many B2B sites clearly are[…]

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December 13, 2019 0

November Tweets Highlight Editorial Goofs in Heads, Ledes, Fog

Several common editing snafus I found while reviewing web sites for my 8th annual B2B e-news study made up the bulk of my November Tweets. Of 200 articles examined so[…]

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December 1, 2019 0

Lack of Enterprise Is Still Biggest Challenge for Online News

Did you take time out yet to apply my latest B2B study methodology to your current e-news performance? If not, don’t delay. For most publications, the need for improvement is[…]

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November 20, 2019 0

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Find out if your e-news makes the grade. With unparalleled expertise gained from seven years of online news performance studies, ESI can analyze and grade your news performance and help your website news section reach peak fighting shape.

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Get Serious About Your Career!

Build up your editorial expertise with these two essential books

If you’re serious about advancing your editorial career, Get Serious about Competitive Editorial Analysis and Get Serious About Editorial Management are written specifically for you. Required reading for both new and seasoned business-to-business editors.  


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Editorial Solutions for B2B Media and Content Marketing Problems

Founded by veteran publishing executive Howard Rauch, Editorial Solutions specializes in competitive analysis reports, performance studies, tailored in-house training, in-depth critiques of content, and ongoing consulting.

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