Editorial Tips & Insights
The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.
Does performing well as an editor for a strong publication give you the best shot at a long and successful editorial career? It’s a start, but the truth is, it’s[…]Read more
This month’s tweets came in response to recent interests expressed by readers. Surprising to me was the number of likes for tips on writing stong headlines, selecting effective photos, and[…]Read more
A critical topic in the past month’s tweets concerns church & state thinking—the belief in separation between editorial and sales. Many B2B marketers today insist that the distinction between church[…]Read more
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