Editorial Tips & Insights
The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.
Does your editorial content include enough fear factors? Why are solution-oriented ledes more instructive than problem-oriented intros? How is the way you cover conventions the best test of content exclusivity?[…]Read more
Existence of strong editorial “fear factors” is a key issue when I evaluate existing publications serving a given market. Until now, my approach included matching up my client vs. competition[…]Read more
August tweets from Editorial Solutions Inc. (ESI) covered hot B2B topics such as staff productivity measurement, editorial burnout signs, and useful ESI books. Of particular note this month is the[…]Read more
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