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Editorial Tips & Insights

The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.

Enterprise Reporting Outlook: Ample Opportunities for Leadership

Should B2B editors rush to establish a strong competitive lead in enterprise reporting? And do they have sufficient resources to get there? These are just two of the questions suggested[…]

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January 11, 2020 0

December Tweets Identify Most Common E-News Flaws

Halfway through my 8th annual B2B e-news study, common basic editing flaws have clearly revealed themselves. Of 250 articles scored, 89 reflect various headline-deck misfires. Another 92 exceed Fog Index[…]

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January 3, 2020 0

Eight Ways to Upgrade Your E-News

Heavy-hitter e-news managers regularly use eight or more editorial enhancements in every posted article. Unfortunately, according to early results of my 8th annual e-news study, many B2B sites clearly are[…]

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December 13, 2019 0

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Get Serious About Your Career!

Build up your editorial expertise with these two essential books

If you’re serious about advancing your editorial career, Get Serious about Competitive Editorial Analysis and Get Serious About Editorial Management are written specifically for you. Required reading for both new and seasoned business-to-business editors.  

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Editorial Solutions for B2B Media and Content Marketing Problems

Founded by veteran publishing executive Howard Rauch, Editorial Solutions specializes in competitive analysis reports, performance studies, tailored in-house training, in-depth critiques of content, and ongoing consulting.

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