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Editorial Tips & Insights
The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.
Whenever possible, I pester B2B writers who persist in adhering to a source-first/news-later editing policy. The chance to revisit the topic arose during a recent conversation with Bianchi Public Relations[…]Read more
Do your PR contacts blog regularly offering editorial management how-to advice? Sounds like a good idea to me. I’m talking about the Meet the Media blog program created by Bianchi[…]Read more
High-value competitive editorial analysis reports should go beyond conventional page counts. In fact, they should aim for a dual goal. Of course there is the obvious objective of matching quantitative[…]Read more
Editorial Solutions for B2B Media and Content Marketing Problems
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