Editorial Tips & Insights
The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.
Mystery shopping articles—once a popular focus by retail editors—could now provide an important response to sagging customer service practices. Also deserving a renewed focus are B2B ethics practices that may[…]Read more
Many editors talk a good game when describing the value of enterprise reporting. But all bets are off for sites reviewed during my annual e-news study as far as positive[…]Read more
While B2B e-news editing mistakes are not widespread, they occur often enough to be a concern for editors who should know better. A need for improvement is clearly suggested by[…]Read more
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