Category: Uncategorized

Ten ways to score B2B news take-away value

When judging publishing industry editorial competitions, my most challenging category often is the Best Headline event. In the past, I restricted my evaluation to headlines accompanying feature articles. This year, I expanded the scope to account for treatments involving cover, contents page, and editorial columns. The result is the following ten-point scoring system. If you…
Read more


February 7, 2018 0

Logical New Year’s resolution: Bad editorial habits must go!!

I wish I had written the recent editorial column posted by colleague William Dunkerley. Bill publishes two excellent industry newsletters. In one of them—STRAT—he offers a thoughtful assessment of why advertising outlook is gloomy. A key reason, he states, is long-standing practices that today lack merit must be discarded. When it comes to B2B editorial…
Read more


January 12, 2018 0

Editorial performance analysis reports should treat reading time as key activity

Performance studies I conduct usually evaluate editorial staff members based on hours consumed by six factors: (1) original writing; (2) editing work of others; (3) field trips; (4) production; (5) article recruitment;  (6) administrative tasks. But a few days ago, during my speech at ASBPE’s data journalism Boot Camp, a wake-up call arrived via a…
Read more


January 12, 2018 0

Road to on-target research begins way before questionnaire development

Statistical expertise alone doesn’t guarantee success for your published editorial research program. In fact, there are many other considerations that must be addressed well before questionnaire development begins. For instance, what incentives must be offered to insure survey response? How can field trips be used to create reader interest in research participation? Can you conduct…
Read more


January 12, 2018 0

Curated content and PR announcements e-news value debated

Relying on curated content and PR announcements as e-news sources “is not inherently and automatically bad.” That view was expressed in comments by Deborah Lockridge, editor-in-chief, Heavy Duty Trucking and Trucking Info.com, on my December 4 LinkedIn Update calling for greater emphasis on enterprise reporting by B2B media. In many cases, content gathered via curation or…
Read more


December 4, 2017 0

Exclusive research is editorial asset but developing data is no cinch

While no cinch to maintain, continuous flow of exclusive research remains a necessity. B2B multi-publishers often have a research department available to provide necessary statistical expertise. But smaller firms—especially during the start-up phase—may have to go it alone in providing research-oriented content. For the latter group, help is on the way via “The Basics of…
Read more


December 4, 2017 0

Don’t ignore mandate to produce more original e-news content

Despite agreement that original content deserves highest priority, many B2B e-news sites continue to rely on quality shortcuts when posting articles. That impression is conveyed via early returns to Editorial Solutions, Inc.’s 7th annual B2B e-news delivery study. Reliance on rewritten PR announcements as space fillers continues to be common practice. In too many cases,…
Read more


December 4, 2017 0

E-news exclusivity vs. duplication: Which description best fits your delivery?

Any evaluation of e-news capability must be considered in term of competitive achievement. Columnists claiming expertise in e-news matters emphasize the urgency of delivering high-value information unavailable elsewhere. Clearly this is a tall order. In many competitive match-ups, it becomes apparent that exclusivity is in short supply. Instead, competitive sites post coverage of identical developments…
Read more


June 7, 2017 0

No excuses for less than excellent execution of three basic e-news components

When e-news sites are scored during Editorial Solutions, Inc. consulting assignments, allowances might be made for heavy workloads due to daily frequency or lack of adequate staff support. But if it comes to evaluating basics, there are no excuses for earning minimum scores on factors such as Fog Index, at least one solid long-form article…
Read more


February 4, 2017 0

Avoid these ten pitfalls when gathering direct quotes for e-news articles

Recent e-news studies conducted by Editorial Solutions, Inc. cite a shortfall of articles containing direct quotes. Especially lacking: quotes from end-user sources. When quotes are used, usually they are not based on contact between editor and source. Instead, information posted clearly is word-for-word rewrite of PR announcements. Result: information often is hard to read —…
Read more


October 10, 2016 0