- Editorial Solutions provides consulting services to business magazine
publishers. Launched in 1989, ES has worked with 38 clients ranging
from single-magazine owners to associations and leading multi-
publishers. Company founder and president Howard Rauch is a recent
recipient of the Lifetime Achievement Award sponsored by the
American Society of Business Publication Editors. Currently, he chairs
ASBPE's ethics committee and is a regular blogger on the group's
LinkedIn site. He also is editor-in-chief of ASBPE's Ethics News Updates
quarterly e-newsletter. Before launching ES, Howard spent 21 years at
Gralla Publications (New York), the last 13 as VP/editorial director. In
that position, he supervised a 20-magazine operation. Among his
accomplishments was creation of an extensive in-house training
program. At its peak, the program encompassed over 40 workshops
per year geared to various editorial levels. ES specializes in
competitive analysis reports, performance studies, tailored in-house
training and in-depth critiques.
- SIGN UP FOR IN-DEPTH E-NEWS COMPETITIVE ANALYSIS REPORT: The
typical study is based on a review of all e-news posted during a 30-
day period. Included is a Fix-It Alert assessment that immediately
identifies content deficiencies in eight key categories. A recently
completed ES study of e-news delivery suggests there's much to be
gained by comparing your performance vs. competition. A separate
section of the report is devoted to "like-item analysis." This refers to
the fact that during the study period, a certain percentage of
competitive e-news articles cover identical events. You'll find out how
often your coverage either excels or lags behind the opposition. In
total, the finished report includes (1) results of eight-factor scoring;
(2) detailed suggestions for improving your coverage on an article-by
article basis; (3) source review designed to reflect presence or
absence of balanced coverage; (4) new FIX-IT ALERT evaluation. For
more information, call Howard Rauch at (201) 569-7714 or e-mail
- RECEIVE HIGH-VALUE CONSULTING INPUT VIA DAY-A-MONTH
PROGRAM: A modest investment brings you tailored input in the form
of written reports, telephone conversations or e-mail exchanges.
Occasional on-premises visits also are possible. For more information,
call Howard Rauch at (201) 569-7714 or e-mail firstname.lastname@example.org.
- For high-value editorial management input, follow Howard
Rauch at www.twitter.com/editsol.
Editorial Solutions, Inc.