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Editorial Tips & Insights

The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.

All-star ethics panel tackles ad/edit challenge; creative edit ideas; harassment; transparency

Washington, DC — Editor/advertiser relations remain B2B media’s major hurdle. This dim view was shared by Ethics Roundtable panelists during last week’s American Society of Business Publications Editors National Conference.[…]

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May 23, 2018 0

‘Universality of interest’ is missing ingredient at many B2B e-news sites

When identifying objectives for B2B e-news packages, “universality of interest” should be at the top of your list. The goal involved is obvious: deliver as many articles as possible that will impact[…]

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May 4, 2018 0

Editorial neutrality needs protection during sponsored content projects

While ASBPE’s ethics code includes several guidelines defining editorial staff participation in marketing activity, the section requires amendment covering sponsored content activity. A chapter devoted to ethics in my book—Get Serious[…]

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April 24, 2018 0

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The Essential Reference for Every B2B Editor and Manager

Having the best writers and editors is not enough to make great content. Only with focused and purposeful management can content creators produce a winning product. Get Serious About Editorial Management shows you how to tackle the most serious issues facing editorial managers today and come out on top. Written by Editorial Solutions founder Howard Rauch, Get Serious About Editorial Management offers exclusive insights for B2B and content marketing specialists.

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