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Editorial Tips & Insights

The roads to print and online success are marked by plenty of editorial potholes and detours. Here are a few articles to help you avoid these hazards and ensure that your content reaches your intended destination.

Editorial neutrality needs protection during sponsored content projects

While ASBPE’s ethics code includes several guidelines defining editorial staff participation in marketing activity, the section requires amendment covering sponsored content activity. A chapter devoted to ethics in my book—Get Serious[…]

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April 24, 2018 0

Curata provides key curation guidelines many B2B editors have yet to meet

Curation at many B2B Web sites falls short of best practices recommended by content marketing authority Curata. If online managers did a better job of following suit, they might fill the quality gap existing due[…]

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April 2, 2018 0

Competitive productivity: key way to measure editorial performance

There are at least four ways to measure editorial performance. Leading the list is competitive productivity. This was the message I conveyed to attendees at a workshop reviewing management guidelines covered[…]

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March 28, 2018 0

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The Essential Reference for Every B2B Editor and Manager

Having the best writers and editors is not enough to make great content. Only with focused and purposeful management can content creators produce a winning product. Get Serious About Editorial Management shows you how to tackle the most serious issues facing editorial managers today and come out on top. Written by Editorial Solutions founder Howard Rauch, Get Serious About Editorial Management offers exclusive insights for B2B and content marketing specialists.

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Founded by veteran publishing executive Howard Rauch, Editorial Solutions specializes in competitive analysis reports, performance studies, tailored in-house training, in-depth critiques of content, and ongoing consulting.

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